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This is the July 2010 edition of the Luckie & Company produced Snacking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Snacking marketplace for July. For more information or back issues, visit www.luckie.com
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July 2010
7-ELEVEN LURES SNACKING GAMERS WITH VIRTUAL GOODS
MAKE YOUR OWN CANDY AT HERSHEY’S CHOCOLATE WORLD
PEPSICO SEEKS MEDIA STARTUPS FOR PEPSICO10
VOLUME 6 ://: ISSUE 7
JULY 15, 2010
DREYER’S ICE CREAM ADDS MOBILE TO THE MARKETING MIX
KETTLE BRAND CHIPS LAUNCHES “LOUD FOOD CLUB”
NEW BEN & JERRY’S FLAVORS DEBUT AT TARGET, TASTE LIKE VOLUTEERING
KLONDIKE MULTISCREEN EFFORT TAPS MOBILE TO ENGAGE CONSUMERS
WHY DO CONSUMERS VISIT CPG WEBSITES?
MARS ADDS A PRETZEL TO M&M’S
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