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"Using Smart Customer Data and Targeted Marketing to Drive Sales Growth" You have worked hard to win customers and with new competition popping up from different angles every day, you now have to work even harder to retain them, increase spend and build loyalty so they are with you for the long-term. The use of customer transaction data is one of the most powerful tools you have in delivering this long term sales growth. Diving into data analytics can seem like a huge task, but not when you’re smart about it and focus on the data that will help you drive sales and gain competitive advantage. This presentation was created for a webinar hosted by ZinMobi. The webinar discussed the following: - How to turn big data into smart data - The true value of smart data - How to use smart data to drive sales - Smart data quick wins To listen to the recorded webinar, click here: http://bit.ly/VDPHUC
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Image source: Flickr http://goo.gl/7TIi67
How well do you
know your customers?
What do your best customers look like?
Is there a consistency or a pattern
to their buying habits?
Have you asked them what they are looking
for?
Image source: Coca Cola United http://goo.gl/EPSyT4
Image source: http://goo.gl/KJp6Bx
Image source: http://goo.gl/RbvVfJ
Image source: http://goo.gl/ZiQAQQ
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