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Social Media Action Plan
HIBABY
Agnese Ranieri September 2012
«We don't have a choice on whether we do social
media, the question is how well we do it».
Erik Qualman
Selling a touchable and digital concept of mum and baby’s diary able
to share unforgivable moments with all family members.
What? A diary (in paper
and in app format)
Who? For parents of all
babies from 0 to 1 year
Where? All over the world
where a baby borns
(currently in Italian and
English version)
How? Analizing results,
sharing information and
managing a good marketing
strategy
Why? To collect,
remember and share all
baby’s first steps
BUSINESS
A good marketing strategy should be focused to increase market
share and to confirm HiBaby leader: but HOW?
-A practical growth plan in this business;
- A continuous update about sector
analysis, technology trend,
fashion needs;
- Exploiting market opportunity in similar
business (example for babies more than 1
year old);
- ….
- A good SM action Plan. Why?
Click
here
To create a SM Action Plan is important to understand which kind
of SM is more useful for your target profile…
Where do people get information in this industry? Specific forum, blog…
How do your potential consumers interact each other? Blog, forum, social platforms
What influence your customers? Opinions, trends, specialists….
Target audience is age 20-40 females-males, NEW PARENTS.
- who spend time online;
- who know new technologies;
- who trust in social media recommendations;
-…..
To involve To discuss
To promote To create
SM World
…where HiBaby has to stay…
Managing
more SM in
one place…
… and how to manage all these possibilities (after an analysis of
goals, budget)
Start with the platforms that you
can actively mantain: not less
than 2/3 for each previous
section Plan with an Editorial Calendar
choosing specific days to post
and following a
specific flow
Choose original post,
creating curiosity Manage results and decide
new actions
Analyse qualitative and
quantitative results
Start with the platforms that you
can actively maintain: not less than
2/3 for each previous section
Plan with an Editorial Calendar
choosing specific days to post
and following a specific flow …
To involve To discuss
To promote To create
SM World
Blog
Newsletter
Facebook Twitter
Video
Once
a
week
The first and second step are about the questions “Where post?”
and “When post?”
The third is about “What post?”. Some idea to attract and to
promote with a continuous reference to HIBABY app.
Choose original post,
creating curiosity
Video meeting
with
Pediatricians
Advice about new
app (ex. an app
with lullaby)
Suggestions
about food,
shops.
News about
trend, fashion,
new technologies
for babies
Questionnaire
about what
they want to
know
Plan events
Partners
integration (ex. with Nonabox Co.)
Analyse qualitative and
quantitative results ROI could be financial (sales, transactions, revenues..)
and non-financial (visitors, page views, followers, fans.. )
As to attract and promote it’s important to analyse results and decide
what can be change or redefine.
Manage results and
decide new actions
Qualitative results
• Did you build key relationships?
• Is there an interaction?
• Which is the customers perception of Hibaby vs competitors?
Quantitative results
• How many fans remain fans in one month/ year?
• Link clicks/Subscribers/Followers
• Website analytics
• Effects after an event
No
n-f
inan
cia
l
Extra doc: To create a good SM Budgeting it’s important to
consider all these points.
Time
Desing and branding
Analytic tools
Social monitoring
Automation applications
SM Advertising
Outosorcing/consulting
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