Slide share success business model

The Quiet Giant

SlideShare has a highly professional audience.

More business

owners and executives than any

other social network’s

demographic.

Large-scale social sharing

for photos

for video

for Presentations

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SlideShare’s also been called

Millions of users• Upload & share information

– More than PPT: Videos, Docs & PDFs as well• Embed into blogs & websites• Share on Facebook , Twitter & LinkedIn

for

owerPoint

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But SlideShare is really

for BUSINESS

Users can:Upload and share presentations

• Powerpoint, PDF’s, documents• Videos and webinars

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A viral content-sharing platform

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How people get to SlideShare

Two main sources of traffic

- Search: Searches often lead to SlideShare presentations

- Viral: People share presentations on social networks

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Custom Brand ur SlideShare Channels

Why Channels for

your Company?

• Branding

• Communication

• Engagement

• Lead Generation

Make it an extension of your website or brand

Thought Leaders DrivingSocial Media Engagement

http://slideshare.net/IBM

Cisco Canada

Cisco Data Center

Cisco Internet Solutions

Cisco Service Provider

Cisco Mobility

Go to market by business unithttp://slideshare.net/CiscoSystems

Cisco

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Generate Sales Leads

Frost & Sullivan

(in 6 months)

• 3,000 leads

• 1,000 qualified

• $125k in sales

• 50x ROI

Analytics

Where are people coming from? What content do they engage with?

What actions to they take with content? How are they sharing it?

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LinkedIn dashboard gives you• No of presentations, videos, documents showing on LinkedIn

• Views, favorites & comments on Linkedin

• Views of SlideShare widget on Linkedin profile

SlideShare – Business Model

• subscription based • basic is free, charge high-end customers• use free as marketing incentive

Freemium model

Online Advertising (Revenue driven by internet traffic)

Selling Featured Presentation Spots

Selling Pro Packages to Businesses which give them additional features

Transaction Based (charge users per transaction)

Advertising Opportunities

Created to engage this premier audience

Broad Reach Opportunities• Banners• Featured/Top Presentations• Email Newsletters

Targeted Content Opportunities• Sponsorship Units• Sponsored Channels

Customized Opportunities• Custom Brand Channels• Sponsored Contests

Leaderboard (728x90)

Logo(140x17)

Display Ads

300x250

In Player(468x60)

Featured/Top PresentationsThe only paid advertising on home page

Featured 500 views/day

Top1,000

views/day

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Homepage Sponsorship

• Reach an elite audience as they browse content

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Presentation Player Sponsorship

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Brand logo on Player throughout entire Slideshow

Custom widget will runwherever SlideShare content is embedded

Logo next to Related Slideshowsat end of Presentation

Widget Sponsorship

Brand Logo

Brand Logo on every presentation page

Sponsorship of “Share Tools”

Embeds at end of

presentation

Sponsored ChannelsSponsor popular sub-sections

• Marketing• Social Media• Small Business

• Cloud Computing• Entrepreneurship• IT

Sample Channels include:

Customized Brand Header on Every Channel Page

Watermark on every

slide player & embed

Custom Brand ChannelsCreate a “home” on SlideShare

• Subscribing to the channel• Viewing• Downloading

• Sharing• Favoriting• Commenting

Allow users to engage with brands by:

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Channel: MS Office

MS Office

Objective: Microsoft wanted to generate awareness of uses for Microsoft Office outside of the office and in the home.

Tactics: MS Office launched the Parent’s Toolbox Channel on SlideShare as a vehicle to engage users around both professional and user-generated examples of Microsoft Office documents for use in the home (e.g., Excel for a family budget, PPT for designing invitations, etc.).Results: Over three months, the Channel generated:- 290 K pageviews- 178 K visits- 2:34 avg. time- 406 user documents uploaded- 15,728 document engagement activities- 1,425 posts- 468 Channel Followers- 158 Users joined Channel sub-groups- 3,146 views of Channel videos- 105 user tweets about Channel

-See the Channel at http://www.slideshare.net/microsoftoffice

MS Office

Objective: Microsoft wanted to generate awareness of uses for Microsoft Office outside of the office and in the home.

Tactics: MS Office launched the Parent’s Toolbox Channel on SlideShare as a vehicle to engage users around both professional and user-generated examples of Microsoft Office documents for use in the home (e.g., Excel for a family budget, PPT for designing invitations, etc.).Results: Over three months, the Channel generated:- 290 K pageviews- 178 K visits- 2:34 avg. time- 406 user documents uploaded- 15,728 document engagement activities- 1,425 posts- 468 Channel Followers- 158 Users joined Channel sub-groups- 3,146 views of Channel videos- 105 user tweets about Channel

-See the Channel at http://www.slideshare.net/microsoftoffice

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SlideShare Pro Account Subscriptions

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Advertising PartnersYou’re in Good Company

ThanksCatch me at:

Arpit MishraFreelance Business Consultantlink2arpit@gmail.com+91-9762059692