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Algorithm programming made easy
Sander de Wildt, The Next ViewMarcel de Bruin, SAPNov 2015
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
Predictive analytics
HANAAFL_PAL
Application function library –
predictive analytics libary
APL
Automated predictive insight
Predictive functions are everywhere
Automated(KXEN/SAP Infinite
Insight
Expert(SAP Predictive Analysis)
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 3
Predictive analytics
HANAAFM
Application function library –
predictive analytics libary
APL
Automated predictive insight
Predictive functions are everywhere
Automated(KXEN/SAP Infinite
Insight
Expert(SAP Predictive Analysis)
AdvancedAnalytics Enterprise
Business Intelligence
Agile Visualization
Advanced Analytics
How analytics need to evolve to deliver collective insights
RawData
CleanedData
Standard Reports
Ad Hoc Reports &
OLAP
Agile Visualization
Predictive Modeling
Optimization
What happened?
Why did it happen?
What will happen?
What is the best that
could happen?
Use
r Eng
agem
ent
Maturity of Analytics Capabilities
Self Service BI
Generic Predictive Analysis
End-to-endEasy adoption
Fast implementation Business focused Enable storytelling
Col
lect
ive
Insi
ght
© 2013 SAP AG. All rights reserved. 6
RETAIL
Store Segmentation & Performance
Returner Segmentation& Targeting Product Launch
Demographic Profiling for Marketing
Markdown Optimization
Real-time PersonalizedOffers
Buyer Classification & Churn Prevention
Sales and Inventory Forecasting
Customer Sentiment Analysis
Customer Loyalty Analysis
Short-term Check-outPrediction
Market BasketAnalysis
Predictive Use Cases
© 2013 SAP AG. All rights reserved. 7
RETAIL
Store Segmentation & Performance
Returner Segmentation& Targeting Product Launch
Demographic Profiling for Marketing
Markdown Optimization
Real-time PersonalizedOffers
Buyer Classification & Churn Prevention
Sales and Inventory Forecasting
Customer Sentiment Analysis
Customer Loyalty Analysis
Short-term Check-outPrediction
Market BasketAnalysis
Predictive Use Cases
© 2013 SAP AG. All rights reserved. 8
APRIORI Algorithm
LIFT:
Confidence :How often when a customer bought A he also bought B. Milk & Bread = 2/3 because out of 3 transactions that contain Milk, only 2 contain the Milk & Bread
Support:How many times does a article combination
Occur. Milk & Bread = 2/5
Transaction product
1 Milk1 Bread2 Butter3 Beer4 Milk4 Bread4 Butter5 Milk5 Butter Support Milk & Bread
Support Milk X Support Bread = 1,6
© 2013 SAP AG. All rights reserved. 9
Predictive Use Cases
Predictive results incorporated into more applications and processes, for more users
Bridges the skills gap between human experts vs. analytical experts
Predict and act in real-time
Advanced AnalyticsConfidently anticipate what comes nextto drive better business outcomes
PREDICT
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Thank You
m.de.bruin@sap.comSolution engineer HANA/ BI
sander.de.wildt@thenextview.nlBig Data Consultant
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