SimpliFlying Awards Finalists presentation

Supported by

AWARDS IN SOCIAL MEDIA

EXCELLENCE

1 October, 2010 :: London

NOMINATIONS104 in 10 days

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AWARD IN SOCIAL MEDIA

EXCELLENCE

VOTES12,124 in 7 days

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AWARD IN SOCIAL MEDIA

EXCELLENCE

finalists9Supported by

AWARD IN SOCIAL MEDIA

EXCELLENCE

finalists9Supported by

AWARD IN SOCIAL MEDIA

EXCELLENCE

finalists9Supported by

AWARD IN SOCIAL MEDIA

EXCELLENCE

Best social media marketing campaign

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AWARD IN SOCIAL MEDIA

EXCELLENCE

Best Social Media CampaignLunch Hour – MHcoupon ‘NasiGoreng’

Food - Lunch - Facebook

NASI GORENG / FRIED RICE

Social Media Strategy

Fans conversation aboutfood served onboard

IDEA

Booking engine newcoupon code features

PRODUCT

Sustain weekdaytraffic

CHALLENGE

Peak time on Facebooknewsfeed wall

ENGAGEMENT

Deals & Offers Channel

Teaser posted to enticefans at 9am b4 work starts

Appe-teaser

All promo fares published at12.30pm & available for booking

Lunch Box

Lunch Box

Social Media Objectives

Complaint& Compliment

DriveRevenue & Traffic

IntroduceNew Product

CustomerEngagement

MAS should improve food

served on board

Mon Tue Wed Thu Fri SunSat

Normal SalesNormal Sales

Volu

me Lunch HourLunch Hour

Best use of social media to drive revenue 72 Hours Merdeka Sale

National Day celebration via Social Media

HARI MERDEKA / NATIONAL DAY

Social Media Drive

Malaysian price sensitivesocial media fans

AUDIENCE

MH Deals on FB & Twitter

CHANNEL

Increase low penetrationduring long holiday weekend

CHALLENGE

Drive revenue onlean domestic flights

REVENUE

Deals & Offers Channel

Transparent interaction to gainInterest in price sensitive market

Transparent interaction to gainInterest in price sensitive market

Dedicated channel forDeals & offers

Dedicated channel forDeals & offers

Deals & Offers Channel

Social Media drive revenue for last minute travel

Normal Weekend

Internet Booking

MerdekaWeekend

Booking Profile

Last Minute Travel Future Travel

MerdekaWeekend

Promo

2X

NormalWeekendBooking

Thank You

‘What’s Your India’Social Media Campaign

Period: March – July 2010

Objective of Campaign Show them India. To give non-

Indian travelers a good reason to consider India as their next travel destination

Help them choose. To help potential customers to discover which Indian city suits them most. Get a friend to go..

Idea : 2 Prong Approach

Let the consumers Introduce India (Blog.airasia.com)A blog series to document India in the eyes of a non-

Indian traveler. Blogger will highlight the uniqueness of each cities

through the writing and photographs.

What’s your India App on FacebookTo recommend the various Indian destination that

suits our fans the most.

Profile of Bloggers

Something for the Consumer

Blog entry will be roll out on a weekly basis.Souvenirs from India will be given to participants who answered the

question correctly based on the blog entries.

http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=198490&id=18801397386

http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=219586&id=18801397386

http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=205599&id=18801397386

Blog entry on India

Dilly Delhi (8036 views)http://blog.airasia.com/index.php/dilly-delhi

What's Your India - What makes a trueMumbaikar (7977 views)http://blog.airasia.com/index.php/what-s-yourindia-what-makes-a-true-mumb

What's Your India - Chennai senses (5349 views)http://blog.airasia.com/index.php/what-s-your-india-wake-your-city-senses

What's Your India: Hyderabad spice (6268 views)http://blog.airasia.com/index.php/what-s-yourindia

Blog entry on India

What's Your India: From backwaters to back offices (2237 views)http://blog.airasia.com/index.php/what-s-yourindia-from-backwaters-to-bac

What's Your India: Adventures in Kochi (6358 views)http://blog.airasia.com/index.php/what-s-your-india-kochi

Blog entry on India

What's Your India: Tummy Rumble in Trivandrum (4188 views)http://blog.airasia.com/index.php/trivandrum

Blog entry on India

Find out what’s written in the stars for you with Madam Araisia!

1

2

Explanation:

1. Animation to show 9 Indiandestination in India and call to action to book.

2. Astrology Apps to ignite the Interest through astrology reading.User has to play thegame to find out ‘what is their India’.

3. Images of the 9 citiesin India, with engaging write ups.

3

1

Explanation:

1. When user hover on the thumbnail, it will presentthe cities with catchycaption.

Upon clicking on thethumbnail it will display a larger view with explanation and highlightsof the cities.

1

Explanation:

1. Expanded version of the thumbnail with write upsof the cities.

2

1

Explanation:

1. User will be asked severalquestions with inclusion of some Hindi, Tamil phraseswhich serve as anengagement with non Indianusers.

2. User to pick a card to Reveal the answer.

1

Explanation:

1. Interesting places based on the 9 pillars of interest i.e.Romance, Adventure, etc..

• C:\Documents and Settings\Teo\Desktop\Future Lab\AA\India\Creatives\Mocks\3\AA-india-3a-Question.jpg

Explanation:

1. Result page where the astrology is revealed, withengaging suggestionson cities to visit in India.

2. Call to action to book now.

3. Navigation for user to takethe Quiz again, see otherastrologies, share with their friends and even checkfriend’s astrology if they have played the game.

12

3

1

Explanation:

1. Check our friends whohas the same astrology.

2. User can also check theircompatibility with friendswho has taken the test.

2

Explanation:

1. User can also check theircompatibility with friendswho has taken the test.

1

ConclusionA total of 40,132 active users using this app monthly

(no carrot and no banner buys) – max base of 140k fansAverage time on site is 00:05:24, this shows that user is

spending time by going through the site. Our average rate is 00:03:00.

User Response Metrics interest level / interaction is high as 72% accept the app per request and emails that are disabled is at a low of 0.00993%

Thank You.

Best use of social media to drive revenue

Supported by

AWARD IN SOCIAL MEDIA

EXCELLENCE

FacebookFanDay

Karlis Smiltens

Web Marketing Manager

October 1, 2010

How it started?

Start ResultsSpecial, but not

enoughFanDay

Special, but not enough

ResultsFanDayStart Special, but not enought

Voting for best to win

ResultsStart FanDaySpecial, but not

enough

FanDay for Friends

ResultsStart FanDaySpecial, but not

enough

StartSpecial, but not

enoughFanDay Results

Interaction

Clear feedback on price policy

Response rate from different markets/countries

Market demand in different seasons

Incremental revenue

DateResults

Thank you!

Product Innovation

Media Innovation

More Engagement

Less Announcement

$0

538,000 Seats in 24 hours

20%Promo Fares

80%Non Promo

Thank You

Best use of social media in a crisis situation

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AWARD IN SOCIAL MEDIA

EXCELLENCE

–

ASH OVER EUROPE MODERN CRISIS MANAGEMENT @ SWISS

SEPTEMBER 2010, CHRISTIAN LÜDI

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94

ASH OVER EUROPE

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ASH OVER EUROPE SUMMARY

- Integration of Social Media Management into Emergency Command Center at the Airport

- Shift operation by two employees (Silence at night between 23:00 and 06:00)

- Feedback from Fans/Followers as well as employees and Swiss daily press was very positive

31Updates 1’200 Comments

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ASH OVER EUROPE EXAMPLES

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ASH OVER EUROPE ADVANTAGES OF SOCIAL MEDIA

− Popular− Easy− Quick/‘Live‘− FAQ− Community− Mobile− Word of mouth/Viral distribution

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ASH OVER EUROPE LEARNINGS

- English only- Integration of our Service Center?- Integration of our Feedback Management?- Integration of Social Media into the total communication- Assure that Social Media is integrated in the total emergency process- What else is needed to assure at least same service in a similar case?

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99

SOCIAL MEDIA FACTORS OF SUCCESS

- Patience- Relevance- Sustainability- Willingness to communicate- Constancy- Resources- Support from the Management- Involvement of the Staff- Transparency/Honesty- Added value

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100

THANK YOU! ANY QUESTIONS?

Best use of Social Media in a Crisis SituationIcelandic ash cloud crisis

SimpliFlying Hero of the Year 2010

Supported by

AWARD IN SOCIAL MEDIA

EXCELLENCE

Aurelie Valtat,EuroControl

Congratulations to all the winners!

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AWARD IN SOCIAL MEDIA

EXCELLENCE