"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)

#INBOUND13

Simple, Sane & Successful Inbound Marketing

AARON ROSSAuthor “Predictable Revenue”@motoceowww.linkedin.com/in/aaronross

Slides: PredictableRevenue.com/inboun

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1 Clear The Clutter

2 Learn Via Live Events

3 Focus On Partnering

4 Pick A Niche, Get Rich

1 Clear The Clutter

2 Learn with Live Events

3 Focus On Partnering

4 Pick A Niche, Get Rich

5 3 Simple Messaging

Tricks

6 How To Be Different

7 Two Favorite Revenue

Tips

8 Accelerating Inbound

With Outbound

8 Ideas You Can Try Right Away

#1 Bestseller25 Hour Week$0 Marketing

1 Build it and they will come (and buy)

2 More is better

3 Inbound leads are “free”

4 It’ll take “a few months”

Common Hidden Beliefs of “Inbound”

Clear The Clutter1

Pick 1 Thing

2 Learn With Live Events

1. Clarify your messaging & buyer personas

2. Create reusable content

3. Build your audience

4. Generate leads & revenue

5. Connect with real live humans (oh my!)

Why Live Events Are Awesome

#INBOUND2013

1. PICK A DATE

2. Exhibit PDA

3. Change as needed

4. Don’t chicken out

5. Learning > Results (esp. “Ideal Customers”)

Power Tips

Pick A Date!

3 Focus On Partnering

Hubspot + Predictable Revenue

1. Hard to build an audience from scratch

2. They bring a pre-made audience & brand

3. You help them by helping their audience

4. Start with who you already know or follow

Easier & Simpler With Partners

Partners

• Push You• Give You

Courage• Make It Fun

4 Pick A Niche, Get Rich

Afraid To Focus On A Niche?

• “Boring”

• “Too small”

• “Not sexy”

• “Limiting”

Feel Like You’re Just Banging

Around?

Who’s been your ideal customer?

What are you the BEST in the world at?

Get SPECIFIC

_______ provides professional consulting

services to develop and support online

business solutions. From startup to Fortune

500 companies, _________ assists clients to

maximize their return on investment in the

Cloud by providing implementation,

development, and value-added software

solutions.

Speaking to Everyone = No One Listens

5 Messaging

We provide a leading, next generation

scalable, social platform for crowdfunded

glazed-eye jargonation

• Create with a passion for customer

success

• Need nothing

• Truth is the best form of marketing

• Best “ideas” are independent of your

“stuff”

Sell Ideas, Not Stuff

1. “How do you help customers /

people?”

2. “So what?”

3. “What’s so great about that?”

(WISGAT)

If ideal clients don’t get it easily…change it

Awesomely Simple Messaging Tricks

6 How To Be Different

• Being different =>

Fear of criticism =>

Conformity

=>

Average Life & $$$

Who The Heck Are YOU?

Listen To Your Weird & Unpopular “Whispers”

7 Two Favorite Revenue Tips

• Make ONE person responsible for

executing and understanding lead

follow up

1) Don’t Send Leads Straight To Salespeople

• Raise your prices by 10x?!

• Work backwards – what kinds of

“Ideal Customer” would pay that

much, and why?

2) Design A High-Priced Offering

8 Accelerate Inbound w/Outbound

Prospecting exposes you to cold reality & forces you to

focus

Want A Closer Look & Details?

#INBOUND2013

www.PredictableRevenue.com

/inbound

QU

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TIO

NS

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@motoceo

www.LinkedIn.com/in/aaronross

aaron@PredictableRevenue.com

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