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A Project Proposal
On
“Shopping behavior of urban households for apparels and accessories on discounts and offers”
Under the Guidance of:
Prof.
SUBMITTED TO:
MS Ramaiah Management Institute, Bangalore
Submitted by,
S Athaullah
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TABLE OF CONTENT
Title Page No
1 OBJECTIVES OF THE STUDY
3
2 SCOPE OF THE STUDY 4
3 RESEARCH METHODOLOGY
5
4ANALYSIS OF RESEARCH UNDERTAKEN
8
5 FINDINGS AND CONCLISION
20
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OBJECTIVES OF THE STUDY
The main objective is to determine the shopping behavior of urban households for apparels and accessories on discounts and offers.
To analyze the opinion/preferences of consumer towards discounts and
offers.
To study the consumer preference towards online purchasing and direct
purchasing.
To analyze the problems after purchasing on discounts and offers.
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SCOPE OF THE STUDY
The scope of the study is to identify shopping behavior of urban households. It is
aimed to identify the shopping behavior of urban households for apparels and
accessories on discounts and offers. The scope of the study is only confined to the
area covered under Bangalore and only confined in studying about the shopping
behavior of urban households.
LIMITATIONS:
As this survey was restricted to Bangalore this cannot be stated as an in
depth research on this subject.
Enough care is taken in formulating the questionnaire, still some errors may
creep in.
The shopping behavior of consumer varies according to different products.
The project is based on the interview methodology by a sutured questionnaire and
the personal skills of the person undertaking the project affect the results.
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RESEARCH METHODOLOGY
The survey technique is intended to secure one or more items of information from
a sample of respondents who are representatives of a larger group. The information
is recorded on a form known as questionnaire. As data are gathered by asking
questions from persons who are believed to have desired information, the method
is known as questionnaire technique.
REASONS FOR WIDE USE OF THIS METHOD:
It can secure both quantitative and qualitative information directly from the
respondents.
It is the only method of directly measuring attitudes and motivations.
It is quite flexible in terms of the types of data to be assembled, the method
of collection or the timing of research.
Meaning of Research
According to D. Slessinger and M. Stephenson in the Encyclopedia of social
sciences define research as the manipulation of things, concepts or symbols for the
purpose of generalizing to extend, correct or verify knowledge, whether that
knowledge aids in construction of theory or in the practice of art´.
TYPES OF RESEARCH
1. Exploratory Research,
2. Descriptive Research,
Exploratory Research:
Exploratory research studies are also termed as formulate research studies.
The main purpose of such studies in that of formulating a problem for more precise
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investigation or of developing the working hypothesis forms an operational point
of view.
Descriptive Research:
Diagnostic Research studies determine the frequency with something occurs
or its association with something else. In this project, information pertaining to
customer needs satisfaction and their demographic profile was collected; hence it is
a descriptive research.
1) Primary data: Meaning: Primary sources of data are the data which needs the
personal efforts of collect it and which are not readily available. Primary source of
data are the other type of source through which the data was collected.
Following are few ways in the data was collected:
1. Questionnaires: It is the set of questions on a sheet of paper was being given to
fill it, bases on which the data was interpreted.
2. Direct interviewing: Direct interviewing involved the process where I asked the
questions directly to the customers and I got the feedback.
2) Secondary data: Secondary sources are the other important sources through
which the data was collected.
These are the readily available sources of the data where one had need not put
much effort to collected, because it is already been collected and part in an elderly
manner by some researcher, experts and special.
The secondary sources helpful for the study were
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1) Text books like marketing management research methodology Advertisement
and sales promotion etc.
2) Internet was made use for the collection of the data
3) Newspapers were also referred.
4) Business magazines were referred.
3) Sample size: By using judgment random sampling technique 100 respondents
are selected for the purpose of the study.
4) Period of study: The study is undertaken in the duration of 30days.
5) Research approach: The survey method was adopted for collected the primary
data. Survey research is systematic gathering of data from respondent through
questionnaire.
6) Research instrument: The data for this research study was collected by survey
technic using interview method guided by questionnaire.
7) Collection of Data: Questionnaire and personal interviews are the methods that
I have used for collecting the data.
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ANALYSIS AND INTERPRETATION
Q1) Respondents in Gender?
Table no1 – Number of Respondents in Gender
Sample size: 30
ANALYSIS
The above table shows 40% of the respondents are male, 60% of the respondents are
female
Chart No 1 - Showing Respondents in Gender
male Female0
2
4
6
8
10
12
14
16
18
20
12
18
Respondents in Gender
Sample size: 30
INTERPRETATION
From the above graph we can interpret that majority of the respondents are Female and other are
male
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Gender No of Customers PercentageMale 12 40%
Female 18 60%
Q2) Age groups?
Table No – 2 Customers Age groups
Sample size: 30
ANALYSIS
The above table shows 30% of customers are age group of less than 25 & 20% are age group of
25-35 & 36% are age group of 35-45 & 13% are age group of 46-55 and 0% of them are age
group of 56 and above
Chart No – 2 Showing Customer Age groups
9
6
11
4
Age groups of respondents
Less than 25 25-35 36-4546-55 56 and above
Sample size: 30
INTERPRETATION
From the above graph we can interpret that majority of the respondents are age group of 36-45
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Age Groups No of customers PercentageLess than 25 9 30%25-35 6 20%35-45 11 36%46-55 4 13%56 and above 0 0%
Q3) Income per month?
Table No3 – Respondents Income Level per month
Sample size: 30
Analysis
Above Table shows 10% of customers belong to income level of less than 10000 per month &
33% of customers belong to 10000-20000 income per month & 26% of customers belong to
20000-30000 income per month & 30% of customers belong to income per month of 30000-
40000 per month and reaming 0% of customers belong to 40000 and above
Chart No3 – Showing Respondents Income Level per month
Less than 10000 10000-20000 20000-30000 30000-40000 40000 and above
0123456789
10
3
10
89
Income levels
Sample size: 30
INTERPRETATION
From the above graph we can interpret that majority of respondents belong to income level of
10000-20000 per month
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Income per month No of Customers PercentageLess than 10000 3 10%
10000-20000 10 33%20000-30000 8 26%30000-40000 9 30%
40000 and above 0 0%
Q4) How frequently do you go for shopping households?
Table No4 – Respondents frequently shopping households
Frequent visit No of Customers PercentageTwice in a week 11 36%Once in a week 4 13%Once in 15days 8 26%
As and when required 7 23%Sample size: 30
Analysis
Above Table shows that 36% of respondent shop twice in a week & 13% of respondents shop
once in a week & 26% visit once in 15days & 23% of respondents shop as and when required
Chart No4 –Showing Respondents frequently shopping households
Twice in a week
Once in a week
Once in every 15 days
As and when required
0 2 4 6 8 10 12
11
4
8
7
Frequent shopping households
Sample size: 30
INTERPRETATION
Above Graph shows that majority of customers shop twice in a week & 8% shop once in 15days
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Q5) Where do you prefer to shop apparels and accessories?
Table No5 – Respondents prefer to shop apparels and accessories
Purpose of Purchase No of Customers PercentageOnline 18 60%Offline 12 40%
Sample size: 30
Analysis
Above Table shows that 60% respondents prefer to shop online & 40% of respondents prefer to shop Offline
Chart No5 – Showing preference to shop apparels and accessories
60%
40%
Prefer to shop apparels & accessories
OnlineOffline
Sample size: 30
INTERPRETATION
From the above Graph we can see that 40% of the respondents Prefer to shop offline & majority
of 60% prefer to shop online
Q6) When do you purchase more (in bulk) appeals and accessories?
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Table No6 – Respondents when purchase more
Types of Products No of Customers PercentageMore discounts 15 50%
More Offers 13 43%Other 2 7%
Sample size: 30
ANALYSIS
The above table shows that 50% of respondent purchase more when there are more offers on the
products & 43% of respondents respondents
Chart No6 – Showing when respondents purchase more
Respondents purchased more
More Discounts More Offers Any other
Sample size: 30
INTERPRETATION
From the above Graph we can see that majority 50% of respondents purchased more when there
are more discounts on the products
Q7) What is the reason that influences you to purchase offline?
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Table No7 – Respondents influences to purchase offline
Assistance from staff No of Customers PercentageMore discounts & offers 10 33%
Feeling the product before buying 13 43%
Services provided after purchase 6 20%Other 1 4%
Sample size: 30
ANALYSIS
The above table shows that 33% of respondents purchase offline because of more discounts &
offers & 43% of them purchase because they can they feel the product before buying
Chart No7 – Showing influence of respondents to purchase offline
Discounts & Offers
Feeling the products
Services provided after purchase
Other
0 2 4 6 8 10 12 14
10
13
6
1
Infulenced to buy offline
Sample size: 30
INTERPRETATION
From the above Graph we decide that 13% majority of respondents are influenced to buy offline
because of feeling of the products before buying
Q8) What is the reason that influences you to purchase online?
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Table No8 – Respondents influenced to purchase online
Assistance from staff No of Customers PercentageMore discounts & offers 12 40%
Flexibility in purchase 17 57%
Other 1 3%Sample size: 30
ANALYSIS
The above table shows that 40% of respondents are influenced to buy online because of more
discounts & offers & 57% of respondents because of flexibility in purchase & 3% of respondents
because other reasons
Chart No8 – Showing respondents influenced to buy online
Discounts & Offers ; 12;
40%
Flexiblity in purchasing;
17; 57%
Other; 1; 3%
Sample size: 30
INTERPRETATION
From the above Graph we decide that 57% majority of respondents are influenced to buy online
because of flexibility in purchasing
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Q9) Your satisfied levels with the household products that are purchased on
offers & discounts?
Table No9 – Customer satisfaction levels for products purchased on offers & discounts
Satisfaction level No of respondents PercentageHighly satisfied 5 16%Satisfied 13 43%Dissatisfied 4 14%None 8 26%
Sample size: 30
ANALYSIS
The above table shows 16% of respondents are highly satisfied after buying on offers and
discounts & 43% of respondents are satisfied & 14% are dissatisfied and 26% none
Chart No9 – Showing Customer Satisfaction levels for products purchased on offers & discounts
Highly Satisfied Satisfied Dissatisfied Non0
2
4
6
8
10
12
14
5
13
4
8
Sample size: 30
INTERPRETATION
From the above graph we can decide that 43% majority of respondents are satisfied with the
products that are purchased on offers and discounts
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Q10) Online purchasing is better than Offline purchasing of household
apparels and accessories?
Table No9 – Respondents Agreed to purchasing is better than online
Satisfaction level No of respondents PercentageStrongly agreed 17 56%Agreed 6 20%Disagreed 3 10%None 4 14%
Sample size: 30
ANALYSIS
The above table shows 56% of respondents are strongly agreed & 20% of respondents are agreed
& 10% of respondents are disagreed and 14% of them as non
Chart No9 – Showing Agreed to purchasing is better than online
17
6
3
4
agrred Strongly agreed agrred Agreedagrred Disagreed agrred Non
Sample size: 30
INTERPRETATION
From the above graph we can decide that 56% majority of respondents are strongly agreed for
online is better than offline shopping
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Questionnaire
Dear Sir/Madam, as a part of research, a survey is taken up to study the shopping behavior of urban households for apparels and accessories on discounts and offers
Q1) Name: ……………………………….. Gender: Male( ) Female( )
Phone No: ………………………….. E-mail Id: ………………………………
Q2) Age:
(a) Less than 25 (b) 25 - 35 (c) 36 - 45 (d) 46 – 55
(e) 56 and above
Q3) Marital Status:
(a) Married (b) Unmarried
Q4) Income:
(a) Less than 10000 (b) 10000-20000 (c) 20000-30000
(d) 30000-40000 (e) 40000 and above
Q5) How frequently do you go for shopping households?
(a) Twice in a week (b) Once in a week (c) Once in every 15days
(d) As and when required
Q6) Where do you prefer to shop apparels and accessories?
(a) Online (b) Offline
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Q7) When do you purchase more (in bulk) apparels and accessories?
(a) More Discounts (b) More Offers
(c) Any Other, Please specify …………………………
Q8) What is the reason that influences you to purchase offline?
(a) Discounts & Offers (b) Feeling the product before buying
(c) Services provided after purchase (d) Other
Q9) What is the reason that influences you to purchase online?
(a) Discounts & Offers (b) Flexibility in purchase (c) Other
Q10) Your satisfied levels with the household products that are purchased on
offers & discounts?
(a) Highly satisfied (b) Satisfied (c) Dissatisfied (d) Non
Q11) Online purchasing is better than Offline purchasing of household apparels
and accessories?
(a) Strongly agreed (b) Agreed (c) Disagreed (d) Non
Q12) Please share your experience with the household products that are purchase
on offers and discounts?
A)
………………………………………………………………………………………
………………………………………………………………………....................
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FINDINGS
From the responses of 30 customers the findings can be listed as:
As per the findings 60% of respondents are female from this survey
Majority of 36% of respondents shop households twice a week
It is found that 60% of respondents shop apparels and accessories online when compared to offline
Respondents buy in bulk when they have more offers and discounts on the household products
Found that majority of respondents prefer to shop offline because they can feel the products before purchasing
Majority of respondents prefer to shop online because of flexibility in perching
43% of respondents are satisfied with the household products purchased on discounts and offers
Found that majority of respondents strongly agree that online shopping of households is better than offline
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Conclusion
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