Shirish Andhare's presentation at eComm 2008

Don’t Break The Trillion Dollar Vault

Unlock It!Shirish Andhare, VP Product Marketing, Sylantro

About Sylantro

Multiplay Application Feature

Server Platform

Service Providers

Web Services+

Developer Program

Developers

New User Experiences That Drive Adoption

Users

New Communication Experiences

Communications As A Service

Driving Desktop Productivity

Call Hang Up

Hold Toggle

Unannounced Transfer

Consultative Transfer

Add to Conference

Schumpeter: Creative Destruction

Source: The Economist's special survey "Innovation in Industry" (20th February 1999)

Constructive Disintermediation?

The 1:1 DiagnosticTelco vs. Rethink

Challenges

The 1 to 1 Diagnostic is based on work by Kosnik, Blair, Ramfelt and Pfeifer from 1987-2000. Stanford University

Principles and Values ClashIt’s against my principles and values!

Skill Gaps I don’t know how

Motivation What’s in it for me?

Cultural Differences I don’t understand

Communication I didn’t know!

I Didn’t Know!

Ecomm Speakers VON Spring Speakers

I Don’t Understand You!

You Don’t Understand Me!

Telecom

IN

AIN

SCP

IVR

SAP

S-CSCF

Parlay

CSTA

3GPP

OMA

SIP

RTP

RTSP

CTI

POTS TDM

ISDN

CDMA

TDM

Centrex

Circuit Switching

CCS

Inband

Central Office

DTMFDID

ACD

PRI

BRI

PSTN

PTT

PCM

SS7

SMDI

E1 Trunk

T1 Line

Loop Start

Ground Start

Simplex

Repeater

MSC

Transfer

IMSECMA

CCITT

HSS

LERG

P-CSCF

GSM

Long distance

U-LawPBX

Diameter

What’s In It For Me?

Pure Voice Revenues

Trillion

Do Nothing

$

Time

What’s In It For Me?

Revenues From Bundling Services(Closed Business Model)

Trillion

Traditional Services Bundling

$

What’s In It For Me?

Revenues From Multiplay Services(Open Business Models)

Trillion

New Multiplay Service Models

$

Time

I Don’t Know How

Telco+ Reliability+ Scale+ Channels+ Support+ Brand+ Infrastructure

Rethink+ Innovation+ APIs+ Applications+ Cheap scale+ Hosting+ Long Tail

Together+ Innovation+ Scale+ Reliability+ Support+ Channels+ Developers+ APIs

“Co-X”+ Brand+ Host+ Sell+ Develop+ Distribute+ Market+ Educate+ Recruit

Its Against My Principles And Values

• New architectures

• Granular service levels

• New QoS models

• New development models

• New deployment models

• New billing models

99.999% Reliability

24x7 Innovation

The Combination?

RETHINK

EDUCATE

CO-OPERATE

http://www.sylantro.com/rethink

An eComm 2008 presentation –

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