ShesConnected Social Media Conference: Twitter Party Overview & Schedule

Twitter Parties

Great tactic for engaging with digital women

ShesConnected Twitter Parties

ShesConnected Conference will be hosting 5 twitter parties to generate buzz for the event.

Pre-event parties to generate buzz – Date: July 28, 2011 Time: 8:00pm – 10:00pm

– Date: August 25th, 2011 Time: 8:00pm – 10:00pm

Event party (generate buzz at the event and to include women who where not invited or who could not attend) – Date: September 29th, 2011 Time: 1:00pm - 5:00pm

– Date: September 30th ,2011 Time: 10:00am -5:00pm

Post event party (to continue the conversation) – Date: October 13th,2011 Time: 8:00pm-10:00pm

How we use twitter: men vs. women

Twitter usage: what is posted

As of June 2011, 200 million Tweets per day.

Digital Women connect on Twitter...

We asked them Why Twitter?

Women post over 12% more Tweets than men.

Women follow 2% more people than men do and post over 12% more tweets than men.

What is a Twitter Party?

• A short, fast-paced conversation around a pre-determined

topic using the twitter platform.

• The party often begins with a question from a facilitator. From

there, users post a frenzy of comments and responses using

#hashtags (or keywords) to connect all content within the

conversation.

• During the parties, brand sponsors provide tips, techniques,

expert advice, and information on party topics

• These parties are entertaining, informative and interactive for

both the guests and the host.

What is the purpose of a Twitter Party? • Generate buzz around the ShesConnected Conference

• Increase web traffic and number of ‘followers’/ ‘likes’

• Get feedback from real people in real time

• INCREASE SPONSOR VISIBILITY

www.facebook.com/AGOToronto

Does Twitter have reach?

175

Million TWITTER USERS

Who attends twitter parties and average metrics • Digital women: 100-200

• Tweets: thousands

• Reach: 250,000 people

• Number of impressions: 1-5 million

• We share twitter party results after each party so you can

see just how effective they really are!

Incentives/Prizing

The Prize

Each sponsor will provide some type of prizing which will be

promoted prior to each party. We tie in your marketing messages

to the party and your prize. We can also drive the participants to

your twitter, facebook or website to drive follows, likes or traffic!

Just let us know your marketing objectives.

Mechanics: Brand panelists, community panelists & moderators

• Brand panelists: Our brand representatives

• Community panelists: ShesConnected Twitter

Team (@ShesConnected, @SCConfercece)

• Moderators: ShesConnected Community

Management team. (TBD)

How do users participate?

‘Guests’ will post comments through twitter All posts are to

include the hashtags #SCCTO so that they are trackable.

You may not be used to this type of participation but once you

experience your first twitter party we guarantee you will be ready

to participate in the next scheduled one.

The platform for Twitter

Parties

TweetGrid Platform for Twitter Parties Users can choose to follow the conversation using a third-party social media dashboard.

TweetGrid allows users to view content in three sections: all content, host content, and the user’s personal content.

Without TweetGrid, users will have difficulty following the stream of the party.

TweetGrid: Twitter Party Management To use TweetGrid: Visit

tweetgrid.com and click

the Party button and

enter the necessary

information into the 3

fields.

#SCCTO

@ShesConnected,

@SCConference

Your Twitter Handle

Hashtag Posts with the #SCCTO

tags are aggregated in

this column

Hosts: The posts from the hosts

will appear in this column.

It makes it easier to see

the questions asked

Your Twitter Handle: The user’s posts will

appear in this column

1 2 3

Tweetgrid- after you enter the Twitter Party information

Do sponsors participate? Absolutely. In fact, Sponsors are encouraged to join the party in order to interact

directly with the individuals who are interested in attending the event.

By joining the party and cooperatively promoting the ShesConnected

Conference, sponsors are able to leverage the network reach and increase their

brand visibility.

Sponsors can tweet questions and start conversations or simply retweet relevant

content. The level of engagement by the sponsor will directly impact interaction

with their brand. We will follow a conversation schedule for each party.

Contact donna.marie@shesconnected.com for details

More info?

DONNA MARIE

ANTONIADIS CEO & Co-founder

donna.marie@shesconnected.com

416-730-5670 ext. 2213

www.shesconnectedmultimedia.com

www.shesconnected.com www.shesconnectedconference.com