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Share of Ear:Americans’ Share of Time Spent
Listening to Audio SourcesQ4 2015
About EdisonEdison Research conducts a quarterly study to track consumer time spent of audio sources. Each quarter, 2,000 respondents keep a 24-hour diary to record audio usage.
“Share of Ear” is the authoritative and definitive view of how Americans consume audio content. Edison reports share of audio time spent and percentage of Americans who use each content source.
Edison is a leading provider of radio research, with more than 20 years experience. They also conduct exit polling for all national elections for America’s television networks.
AM/FM radio is the centerpiece of audio
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.
Share of audio time spent
AM/FM radio is centerpiece of audioShare of audio time spent persons 18+
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.
AM/FM radio leads in daily time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.
Average daily minutes listened among persons 18+
Background music at home: majority of streaming listening occurs at home
Two-thirds of AM/FM listening is out of home, where consumer purchases occur
Source: AM/FM location of listening: Nielsen RADAR 127, December 2015;All Radio Stations’ Persons 12+, AQH M-SU 6AM-MID;Streaming Location: Edison Research, “Share of Ear,” Q4 2015, 18+.
AM/FM radio reaches three-quarters of all Americans daily
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.
% of persons 18+ who listen daily
% of persons 18+ who listen daily
AM/FM has mass reach;advertising on AM/FM reaches most of
Pandora’s audience
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.
% of persons 18+ who listen daily
AM/FM has mass reach;advertising on AM/FM reaches most of
Spotify’s audience
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.
% of persons 18+ who listen daily
AM/FM has mass reach;advertising on AM/FM reaches most of
SiriusXM’s audience
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.
• AM/FM Radio is the “Centerpiece of Audio” with over 50% of time spent.
• AM/FM has a 8:1 time spent advantage over Pandora• Majority of streaming listening occurs at home.
Two-thirds of AM/FM listening is out of home.• AM/FM Radio has mass reach: three-quarters of
Americans reached daily.• Of those that listen to Pandora, 73% also listen to
AM/FM, 60% of Spotify’s audience also listens to AM/FM.
Summary: Edison ‘Share of Ear’ Findings
Source: Edison Research, “Share of Ear,” Q4 2015.
Thank You
For more: westwoodone.com/blog
Appendix
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 25-54.
AM/FM radio is the centerpiece of audio among persons 25-54Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015, at home. Persons 25-54.
AM/FM radio is the centerpiece of audio among persons 25-54 at homeShare of audio time spent at home
AM/FM radio is the king of all audio among persons 25-54 in the carShare of audio time spent in a car or truck
Source: Edison Research, “Share of Ear,” Q4 2015, in car. Persons 25-54.
According to Edison Research’s“Share of Ear,” Americans spend
twice as much time with AM/FM radio overnight than they do with SiriusXM
6AM-10AM.
Source: Edison Research, “Share of Ear,” Q4 2015.
During overnights, AM/FM remains the king of the road
Share of audio time spent in-car total day versus 12AM-6AM
Source: Edison Research, “Share of Ear,” Q4 2015. Share of all audio listening in vehicle.
During overnights, AM/FM is the king of the road
Share of audio time spent in-car from 12AM-6AM
Source: Edison Research, “Share of Ear,” Q4 2015. Share of all audio listening in vehicle, midnight-6AM.
Source: Edison Research, “Share of Ear,” Q4 2015. Share of all audio listening in vehicle, midnight-6AM.
During overnights, AM/FM is the king of the road
Share of audio time spent in-car from 12AM-6AM
AM/FM radio is the centerpiece of audio among women 18-34Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Women 18-34.
AM/FM radio reaches three-quarters of women 18-34 daily
Source: Edison Research, “Share of Ear,” Q4 2015. Women 18-34.
% of women 18-34 who listen daily
AM/FM radio is the centerpiece of audio among women 18-49Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Women 18-49.
AM/FM radio reaches three-quarters of women 18-49 daily
Source: Edison Research, “Share of Ear,” Q4 2015. Women 18-49.
% of women 18-49 who listen daily
AM/FM radio is the centerpiece of audio among women 25-54Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Women 25-54.
AM/FM radio reaches three-quarters of women 25-54 daily
Source: Edison Research, “Share of Ear,” Q4 2015. Women 25-54.
% of women 25-54 who listen daily
AM/FM radio is the centerpiece of audio among men 18-34Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Men 18-34.
AM/FM radio reaches nearly two-thirds ofmen 18-34 daily
Source: Edison Research, “Share of Ear,” Q4 2015. Men 18-34.
% of men 18-34 who listen daily
AM/FM radio is the centerpiece of audio among men 18-49Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Men 18-49.
AM/FM radio reaches nearly three-quarters of men 18-49 daily
Source: Edison Research, “Share of Ear,” Q4 2015. Men 18-49.
% of men 18-49 who listen daily
AM/FM radio is the centerpiece of audio among men 25-54Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Men 25-54.
AM/FM radio reaches three-quarters ofmen 25-54 daily
Source: Edison Research, “Share of Ear,” Q4 2015. Men 25-54.
% of men 25-54 who listen daily
AM/FM radio is the centerpiece of audio among women 50+Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Women 50+.
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