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Content strategy is a new discipline, but it is an ancient art. Learn the techniques of the greatest Renaissance thinkers and the most influential modern brands. Sources: 1. (Slides 3-4): Kissane, Erin. The Elements of Content Strategy. New York: A Book Apart, 2011 2. (Slides 19-22) Hitchens, Christopher. "When the King Saved God." Arguably: Essays. New York: Twelve, 2011.
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Shakespearean Content Strategy
Devin Asaro @copydev
Personalization and persuasion through content
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CONTENT STRATEGY IS AN ANCIENT ART
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Editorial
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Curatorial
MArketing Persuasion
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Persuasion
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DEFINING OURSELVES WITH CONTENT
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Elizabeth I:
Content Strategist
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Image is everything
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Think Different
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Think Different
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1984
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Think...Different?
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2004
@copydev Defined by our technology
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The church of content
PRECISION LANGUAGE
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KING JAMES: CONTENT STRATEGIST
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Nation-Building translation
‘Tribe’ ‘People’ ‘Nation’
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James
wasn’t the first
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AGAPE
Tyndale James
LOVE CHARITY
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AGAPE
Tyndale James
FREE $$$
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AUDIENCE TARGETING
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William Shakespeare:
Content Strategist
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Shakes had competition Why is Shakespeare Eternal?
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He understood
His audience
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too many choices make people unhappy
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People Respond to simple choices @copydev
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What’s Your Favorite Color?
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What’s Your Favorite Element?
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Experience defined by seemingly inconsequential choices
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Multiple content types
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Responsive – social login
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Multiple content types
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Above All,
Don’t do
nothing
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iacq.co/18tJvSV
Market Research Hacks For Content Strategy
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Shakespearean Content Strategy @copydev
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Sources: 1. (Slides 3-4): Kissane, Erin. The Elements of Content Strategy. New York: Book Apart, 2011 2. (Slides 19-22) Hitchens, Christopher. "When the King Saved God." Arguably: Essays. New York: Twelve, 2011.
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