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A look at the seven technology trends changing the Chief Marketing Officer or marketing leader across the world. 1. Moments Matter 2. Consumer Mobility 3. Brand Localization 4. Collaborative Consumption 5. Personalization 6. Organizational Fusion 7. Data
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66% of U.S. consumers have made a purchase as a result of an offer received by email.Channel Preference Survey, ExactTarget
75% of social media users say email is the best way for companies to communicate. Channel Preference Survey, ExactTarget
Channel Preference Survey, ExactTarget
77% of U.S. consumers prefer to receive permission-based promotional offers via email.
Channel Preference Survey, ExactTarget
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