SEO Briefing/Overview for Business Scene
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A short oresentation touching on the key points of SEO for SMEs.
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- 1. Search Engine Optimisation 1Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >1 The Changing Face of Search What
you need to know about Search Engine Optimisation
- 2. Search Engine Optimisation 2Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >2
- 3. Search Engine Optimisation 3Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >3 Web Marketing is a Marathon There
are very few quick wins
- 4. Search Engine Optimisation 4Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >4 What IS SEO?
- 5. Search Engine Optimisation 5Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >5 Things you do to get a good
result when people are searching. SEO =
- 6. Search Engine Optimisation 6Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >6 On Site Optimisation
- 7. Search Engine Optimisation 7Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >7 Off Site Optimisation
- 8. Search Engine Optimisation 8Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >8
- 9. Search Engine Optimisation 9Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >9
- 10. Search Engine Optimisation 10Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >10
- 11. Search Engine Optimisation 11Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >11 The Problem
- 12. Search Engine Optimisation 12Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >12
- 13. Search Engine Optimisation 13Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >13 83% of web users use Search
Engines 95% use Google 50% of users go beyond page 1 10% of users
venture past page 2
- 14. Search Engine Optimisation 14Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >14 Whats the big secret? Do the
right things right and get the right results There Isnt one!
- 15. Search Engine Optimisation 15Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >15 On Site Optimisation
- 16. Search Engine Optimisation 16Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >16 Still the most important content
on your web site
- 17. Search Engine Optimisation 17Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >17 Where do they go?
- 18. Search Engine Optimisation 18Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >18 Where the Keywords go A Summary
Page Content HTML Page Title Meta Page Description File / Image
Names ALT Attributes Header Tags Navigation Link Anchor Text
URLs
- 19. Search Engine Optimisation 19Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >19 Off Site Optimisation
- 20. Search Engine Optimisation 20Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >20 What Else Counts? Backlinks
- 21. Search Engine Optimisation 21Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >21 Backlinks
www.backlinkwatch.com
- 22. Search Engine Optimisation 22Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >22
- 23. Search Engine Optimisation 23Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >23 What Else Counts? Google will
measure your site based on relevance The number of times it is
clicked in a search Where is the site hosted? How fast do the pages
open?
- 24. Search Engine Optimisation 24Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >24 What Else Counts? Domain Name
Does it include any Keywords? How long ago was it registered How
long is it registered for?
- 25. Search Engine Optimisation 25Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >25 Pandas Penguins Hummingbirds
Pigeons
- 26. Search Engine Optimisation 26Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >26 Panda Content Quality Duplicate
Content Poor Content Thin Content Spammy Content Excesive
Adsense
- 27. Search Engine Optimisation 27Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >27 Panda Links from poor quality
sites Links from dead sites Purchased links Links from irrelevant
sites Over repetition of keywords Excessive optimisation Thin
Content Spammy Content Excessive Adsense
- 28. Search Engine Optimisation 28Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >28 Sematic Search Understands what
you are REALLY looking for Hummingbird
- 29. Search Engine Optimisation 29Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >29 Pigeon Focus on Local
Results
- 30. Search Engine Optimisation 30Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >30 Remember Your web site is for
your CLIENTS not the search engines
- 31. Search Engine Optimisation 31Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >31
- 32. Search Engine Optimisation 32Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >32 Improve website Pay per Click
Location based marketing Google Local / Places Video Marketing SMS
Marketing Smartphone apps Social Media Email Marketing
Blogging
- 33. Search Engine Optimisation 33Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >33
- 34. Search Engine Optimisation 34Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >34 Whats Next? Critically assess
your site Research keywords thoroughly Ensure your keywords are in
the right places Monitor performance Google Webmaster Tools
www.google.com/webmaster Google Analytics www.google.com/analytics
Continually monitor your sites ranking and make improvements where
possible
- 35. Search Engine Optimisation 35Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >35 Find me www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin
AndyPoulton 01793 23 80 20 07966 54 71 46