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Brief guide for selling QR codes with promotional products
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Selling QR Codes
Presented by David SchaafNewton Manufacturing Company
What’s A QR Code?
“Quick Response” Codes
2-dimensional barcode
Invented in Japan in 1994
How Do They work?
Code scanned by smartphone
Marketing content pops up on phone– Mobile site– Video– Coupon– Opt in– Contact info– Social media
Popping Up Everywhere
Why the Big Deal?
Smartphone usage increasing– 50% adoption by end of 2011 – 25% access Internet via phone over PC
Less intrusive the texting
Immediate engagement
Marketing with QR Codes
Content most important part– Must be relevant to audience– Mobile friendly– Valuable, informative and/or entertaining
Marketing with QR Codes
Which Wich
Marketing with QR Codes
John Fluevog Shoes
Marketing with QR Codes
Where to Get QR Codes
Several websites create them for free– Enter info, output an image– Client can create an account for tracking
QR Codes and Promo Products
Imprint – Minimum size - .75” x .75”– Mostly flat surface– One contrasting color
TEST the code– Before submitting to factory– Spec samples
Client Wants a QR Code, Now What?
If they DO have a code…– Handle it like normal artwork– Vector conversion if necessary
If they DON’T have a code…– Ask for the URL, contact info, etc.– Newton will create the code
If they DON’T have a code or content…– Work with CRG to create content
If you don’t remember anything else…
Minimum requirements– Minimum imprint size - .75” x .75”– Mostly flat surface– At least one contrasting color
TEST, TEST, TEST – spec samples
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