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High Impact Seasonal Marketing
HIGH IMPACT
Yuswohadywww.yuswohady.com
MarkPlus Institute of Marketing
SEASONAL MARKETING“LEBARAN MARKETING” THAT SELLS
* Lebaran is day of celebration at the end of fasting month
High Impact Seasonal Marketing
WhyThe 7 Reasons
Lebaran Marketing
WhatThe 6 Goals
HowThe 9 Tactics
7-6-9
High Impact Seasonal Marketing
REASONS why Lebaransells products
High Impact Seasonal Marketing
People tend to buy MORE products during Lebaran
7 REASONS Why Lebaran Sells Products
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High Impact Seasonal Marketing
People are determined
to purchase products, so it is EASIERto persuade them
7 REASONS Why Lebaran Sells Products
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High Impact Seasonal Marketing
Most purchases concern GIFTS to others, price is LESS significant
7 REASONS Why Lebaran Sells Products
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High Impact Seasonal Marketing
7 REASONS Why Lebaran Sells Products
The time of celebration is LIMITED and specific. People cannotleave for tomorrow
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High Impact Seasonal Marketing
7 REASONS Why Lebaran Sells Products
People connectLebaran celebrations with their CHILDHOOD& “PULANG KAMPUNG”. That makes them more emotional
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High Impact Seasonal Marketing
7 REASONS Why Lebaran Sells Products
It is not always necessaryto offer Lebaran-related productto increase your sales
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High Impact Seasonal Marketing
7 REASONS Why Lebaran Sells Products
Marketers do nothave to invent newor never before-used methodsto create interest in seasonal products.
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High Impact Seasonal Marketing
WhyThe 7 Reasons
Lebaran Marketing
WhatThe 6 Goals
HowThe 9 Tactics
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High Impact Seasonal Marketing
Marketing approach that links programs to a seasonal celebrations or events
WHAT IS SEASONAL MARKETING?
High Impact Seasonal Marketing
LEBARAN MARKETING: THE GOALS
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GOALS
Sells, Sells, Sells
Market Education
Touch Customers’ Heart
Build Community
Close to Customers
Spiritualize Customers
High Impact Seasonal Marketing
Sells, Sells, Sells1
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High Impact Seasonal Marketing
Market education2
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Touch Customers’ Heart3
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Touch Customers’ Heart3
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Touch Customers’ Heart3
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Touch Customers’ Heart3
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Build Community4
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Build Community4
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Build Community4
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Build Community4
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Build Community4
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Close to Customers5
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Close to Customers5
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Spiritualize Customers6
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Spiritualize Customers6
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Spiritualize Customers6
High Impact Seasonal Marketing
WhyThe 7 Reasons
Lebaran Marketing
WhatThe 6 Goals
HowThe 9 Tactics
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High Impact Seasonal Marketing
The 9 Powerful Tactics of Lebaran Marketing
1. It’s a celebration. Remember, they are not price sensitive.2. Not only Discount! Be creative !!!3. Be emotional, be spiritual4. Timing is the key !!! Lest than 15 day before D-day5. Collaborate with others to add value6. Don’t forget the free gift. Your product is a gift.7. See from your customer’s point of view8. Craft your customized “Lebaran” product9. Integrated “pull” and “push”
High Impact Seasonal Marketing
Beli Royko untuk masakan spesialbagi keluarga di bulan puasa
Beli pakaian anak dan keluargauntuk suasana lebaran
The 9 Powerful Tactics of Lebaran MarketingTactic #1: It’s a Celebration
High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #2: Not only discount. Be creative!!!
High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #3: Be Emotional, be spiritual
High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #3: Be Emotional, be spiritual
High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #4: Timing is the key!!!
High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #4: Timing is the key!!!
Fasting month Idul Fitriday 1
Idul Fitriday 2
Max Max
Christmas New Year Chinese New Year
MaxMax
Spen
ding
Spen
ding
High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #5: Collaborate with others
High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #6: Don’t forget the free gift
High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #7: See from your customers’ point of view
High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #8: Craft your customized Lebaran products
High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #8: Craft your customized Lebaran products
High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #8: Integrate “pull” and “push”
High Impact Seasonal Marketing
THANK YOU
www.yuswohady.com
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