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Learn about the bigger picture on where search is today and how it is getting closer to social. Discover the latest innovations across different platforms and channels. Take away specific ideas on how to grow your results!The latest innovations in the world of search starting with a strategic view of the landscape, engines and competition and how to apply to them to grow performance.
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© 2011 Net Media Planet
Search is Sexy!
Sri Sharma, Managing DirectorJune, 2011
© 2011 Net Media Planet
Introducing Net Media Planet
Operate across 59 markets and 28 languagesOver €90 million in client revenue annuallyPassionate about PPC
We are an award winning paid search marketing agency operating on a performance basis
© 2011 Net Media Planet
Where search is todayConsumers have more ways to search
A better user experience of search
Social and search are getting closer
Search is better integrated with other channels
ROI remains No. 1 focus
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© 2011 Net Media Planet
Social Search
© 2011 Net Media Planet
“social media advertising revenue to reach $4-5 Billion in 2011, paid search advertising to reach $30 Billion in 2011”
Source Deloitte 2011 Technology and Media Report
© 2011 Net Media Planet
Improve relevancy using social signals
© 2011 Net Media Planet
From across social networks
© 2011 Net Media Planet
Get stickier / more socially engaging
© 2011 Net Media Planet
A quick look at Bing !
© 2011 Net Media Planet
Become a social destination
© 2011 Net Media Planet
Still an experimentNo affect on QS (yet) but likely to affect CTRUnique to PPC text ad- so factor into optimisationUnique to SEO landing page - so factor into optimisationAvailable on websites and GDNWill support 44 languages, English only currently
Google +1 Consider ...
© 2011 Net Media Planet
Driving Sales from YouTube
© 2011 Net Media Planet
© 2011 Net Media Planet
Our Approach: search meet display
© 2011 Net Media Planet
Think Customer Customer demographics Customer psychographics
© 2011 Net Media Planet
© 2011 Net Media Planet
Target relevant media
© 2011 Net Media Planet
Build scale Extend themes Target demographics individually Update schedule regularly
© 2011 Net Media Planet
Target demographics
© 2011 Net Media Planet
Test Text ads vs Image ads Keep ads fresh
© 2011 Net Media Planet
Take advantage of SOCIAL BUZZ
© 2011 Net Media Planet
© 2011 Net Media Planet
Test YouTube for affiliate sales and brand awareness for your affiliate siteFind a fit between the customer and the productTarget on a granular level - be hyper relevantUse Image ads over Text adsTake advantage of social media buzzGoogle TV?
Consider ...
© 2011 Net Media Planet
© 2011 Net Media Planet
Drive Revenue from mobile
© 2011 Net Media Planet
170% growth in revenue from mobile paid search marketing
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Mobile & tablet impressions are growing
Impressions by device
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Mobile & Tablet still have cheaper traffic than desktop
CPC by device
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Tablet and Desktop conversion rates are similar
Conversion rate by device
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Target Tablets for higher AOV
AOV by Device
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Optimise your PPC by time of day% Sales by Time of Day: Desktop vs Mobile vs Tablet
Source: Net Media Planet (Retail)
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MobileTabletDesktop
Indexed 100%
© 2011 Net Media Planet
Simplicity of m-commerce
Affiliate click to call
© 2011 Net Media Planet
Simplicity of m-commerce
NFC bridges online/offline
© 2011 Net Media Planet
© 2011 Net Media Planet
Target devices to improve ROITablet users are affluent - target them Maximise sales through time of day optimisationMore Click to Call affiliate opportunitiesPPC online to offline activity - Google Wallet
Consider ...
© 2011 Net Media Planet
Top 3 Takeaways . . .
Really understand your target customerUse hyper targeted PPC for incremental sales e.g. on YouTubeAnalyse your mobile sales to grow performance
© 2011 Net Media Planet
Thank youDo you have any questions?Twitter: @netmediaplanet @srisharma
Blog:http://www.netmediaplanet.com/blog
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