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'Search Engine Optimizaiton - Marketing or Technology?', presented by Pradeep Chopra (Co-founder, OMLogic Consulting) at Web Innovation 2009 (Gurgaon, India) is aimed at educating & empowering the SEO professionals & digital marketers in winning the SEO wars i.e. meeting the business objectives rather than just getting higher rankings and traffic.
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SEO - Marketing or Technology?
www.omlogic.com
Pradeep Chopra (Co-founder, OMLogic Consulting)
Apr 29, 2009
Typical SEO Implementation Process
www.omlogic.com
Keyword Research Baseline existing ranking Set ranking target Implementation
On Page Optimization Off Page Promotion
PR, Articles, Link Building Social Media Submissions
Ongoing Optimization
What results can you expect?
www.omlogic.com
Good Rankings on Search Engines
Good Online Traffic on Website
Assuming search specialists were involved
Doubtful?
www.omlogic.com
Higher Ranking = More Traffic?
More Traffic = Relevant Traffic?
Relevant Traffic = More Conversions?
The Current Reality
www.omlogic.com
Business StrategyBusiness Strategy
MarketingMarketing
Marketing
PromotionPromotion
(Product, Service or a (Product, Service or a Brand)Brand)
SEOSEO SEM SEM
Online Marketing
Required Approach
www.omlogic.com
Business StrategyBusiness Strategy
MarketingMarketing
PromotionPromotion(Product, Service or a (Product, Service or a
Brand)Brand)
www.omlogic.com
Lets Look at an Example
www.omlogic.com
Imagine real searchers & how they might think!
What does the company offer (SCJP Exam prep to pass SCJP Certification Exam)
What have they done so far (Since 2000, 1M+ users, 50K customer)
What did other people get from them (99.7% success)
Will they be valuable for me (Comprehensive report)
Are they a 2-4 people shop (ISO 9001 certification)
Can I trust them (100% guarantee)
Can I try (Free mock test)
This looks like the site I want. Let me go-forward.
SEO - New Paradigm
www.omlogic.com
www.omlogic.com
Business Objectives
Measurability
Online Marketing Strategy
Conversions
Branding
Traffic
Relevancy
Visibility/Leads/Sales
•SEO•PPC•SMM
•Website•Messaging
•SMM•SEO•PPC
SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing
Thank You!
Email: pradeep.chopra@omlogic.com | Phone: +91-11-47052806
www.omlogic.com
Ready to realize the full potential of Online Marketing?
www.omlogic.com
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