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ScrapBlog

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Team LogOnVanshika Saxena, Vickey Steed, Lily Roberts, Beth Owen and Sarah Lusty

Who: - Teenagers

- Travellers

- Gap year students

What: - Memories

- Sharing photos and moments

When: - Holidays

- Special events

Why: All memories are worth keeping

The 5 w’s

ScrapBlogTeam LogOn’s

Storing pictures and memories can be a long, lengthy

process:

• Downloading from your camera/other device

• Organising and sorting them into files on your computer

• Storing images

• Transferring large folders of pictures

However, if you don’t do this then you lose your memories

ScrapBlogTeam LogOn’s What specific problem do people encounter?

How can you remember and store all your memories easily?

ScrapBlogTeam LogOn’s Our Question

The problem:

- Storing and remembering photos

Current resolution:

- Keeping data in large files on your home computer

Problem with this resolution:

- Wastes time organising

- Takes up computer memory

Our key insight:

- The process of sorting photos will be simple- Memories can be easily stored and shared

ScraBblogTeam LogOn’s Solving a problem

Team LogOn, is developing an app

to help teenagers going on travels, who struggle to remember

when photos were taken and storing them, to remember and

share all their adventures, holidays and travels

Our mini elevator pitch

ScrapBlogTeam LogOn’s

Our target audience:

-Late teens travelling on gap years

Users we interviewed:

-Two students (secondary school and university)

ScrapBlogTeam LogOn’s Our users

Competition:

- There are other companies existing in the market

- There are some reasonably well established apps

Why we are different:

- We believe our app is individual.

- It is an interactive book personal to each user which is simple to use

ScrapBlogTeam LogOn’s Competition

ScrapBlogTeam LogOn’s

ESSENTIAL FEATURE

NON-ESSENTIAL FEATURE

UN

FE

AS

IBL

E (

TE

CH

& D

AT

A)

FE

AS

IBL

E (T

EC

H &

DA

TA

)

(Image support)

Customisable themes

Photo editing/filters (image support)

Sharable Format

Upload for live viewing on social

networking sites

Customisable templates

Interactive support / Doodles and

stickers

Printouts

(Google?) Maps API

Sound support

Embedded videos (video support)

Animated features

ScrapBlogTeam LogOn’s

ScrapBlogTeam LogOn’s

Scrap Blog Full Mockup

ScrapBlogTeam LogOn’s

[Key wireframes 3/3]

ScrapBlogTeam LogOn’s

Things we require in our app: -We require data from the user -We would need a Google maps API

Our app is reasonably technically feasible, however, there are areas that we may have to refine to make it fully functional.

ScrapBlogTeam LogOn’s

Option 1 Option 2

-We set up a free trial for the app.

-Fully functioning, however, limits the number of pages created

-You can then later purchase the full app

-Our app will run off subscription

- The app is free to all users

- We gain sponsorship from a travel company to fund the app

ScrapBlogTeam LogOn’s

Marketing ideas:1 Social media2 Sponsorship3 advertisements

ScrapBlogTeam LogOn’s

App Design Mock-up

Our app inventor prototype

ScrapBlogTeam LogOn’s

An easy way to share photos and memories

from your adventures!

Share personalisedbooks with

anyone, anywhere…

Edit on-the-go by adding entries…

Easy to navigate…

Travel anywhere and everywhere, and have

everything in one place…

Plot your creations on a

world map!

An easy way to share photos and memories

from your adventures!