Sastram.Promotion.Pos

carl sastramcreative director

carl’s bio

Carl has over 15 years of agency experience spanning the disciplines of advertising,

marketing and promotions. A graduate of Rutgers University, he began his career on

the account management side of the business working at Marquardt and Roche (Stamford,

CT) and TBWA (New York) on accounts as diverse as Southern New England Telephone,

People’s Bank and the Ad Council.

In 1994, he made the jump to the creative side as copywriter at O’Neal & Prelle in

Hartford, CT writing TV, radio, print and direct for Blue Cross/Blue Shield of

Connecticut, Saint Francis Hospital, Acura Dealers of Connecticut and Connecticut

Tourism. Carl then honed his creative skills at two other regional CT shops — M&R/M&H

and The Hughes Agency — where his work for Duracell, FujiFilm, Timex and Mystic

Seaport won numerous regional and national awards.

Carl brought his varied experience to TracyLocke in 1999 where he created the

agency’s first copywriting department. Later, as Group Creative Director, he led

creative teams responsible for executing national consumer promotions and brand

assignments for Pepsi, Frito-Lay, Grand Marnier, In-Bev, AOL and Starbuck’s. As

Executive Concept Director, Carl worked collaboratively with senior account and

creative staff, providing conceptual and creative thought leadership on select

projects and new business. During his years at TracyLocke, he led the creative

efforts that helped TracyLocke win the Grand Marnier, In-Bev and MasterCard accounts.

Carl lives in Shelton, CT with his wife Alison, three children — Lanie, Kyle and

Brenna — and dog, Murphy.

PEPSI ITUNES

PRINT / POS

PRINT AD

[window poster][cooler window cling]

POS

[pump topper]

[Times Square Billboard]

TIMES SQUARE OUTDOOR

MASTERCARD — ROOTS OF ROCK

[take one display]

[poster][brochure]

POS

• ]

[online]

[window cling]

[counter card]

[all-star game activation]

POS

• ]

PEPSI “PLAY FOR A BILLION”

[pump topper]

[poster / banner][vending machine snipe]

[cooler window cling]

[bumper sticker]

C&G POS

[lobby header]

[shelf talker]

[mini-pole][end-aisle header]

LARGE FORMAT POS

[in-store standees]

LARGE FORMAT POS

BECK’S

THEMATIC POS

[coaster]

THEMATIC POS

PROMOTIONAL POS

DEW — OLD SCHOOL / NEW SCHOOL

C&G PROMOTION

C&G PROMOTION

[0n-line]

PEPSI “SUPERMAN RETURNS”

PEPSI - SUPERMAN RETURNS

[packaging] [standee]

PEPSI - SUPERMAN RETURNS

[NASCAR]

[end aisle header]

MORE PROMOTIONAL POS

PEPSI

PEPSI CAR CULTURE

PROMOTIONAL POS

[poster]

[match books]

[header card]

CLUB BIG RED

PROMOTIONAL POS

THEMATIC POS

[concert posters]

SMASH POS

[MJB Times Square Billboard]

SMASH POS

[poster][end-aisle]

HUGGIES POS

[In-store POS]

PEPSI JAZZ POS

THEMATIC POS

THEMATIC POS

THEMATIC POS

THEMATIC POS

THEMATIC POS

THEMATIC POS