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Gamification is a hot topic in the enterprise, with Gartner Group predicting over 50% of the world’s largest companies will be actively gamifying by 2015. As the use of game techniques picks up in Corporate America, we can learn what works and what doesn’t for engaging users in a B2B setting from market-leader Microsoft, now in its second iteration of Ribbon Hero. With millions of users playing to interact with its Office suite, Microsoft has pulled off a coup – making a “utility” experience fun and engaging. Find out how they did it, the key B2B lessons and the key techniques for successfully getting Gamification into your enterprise in this candid case study.
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Bringing Games to the Enterprise: How Microsoft Ribbon Hero Makes Productivity Engaging
Sarah Faulkner, Office Labs
What if we made learning about Office as fun as playing Angry Birds?
Goal for Ribbon Hero
Create an experience that: – teaches people Office features– people use proactively
Increase user’s productivity
HOW DID WE DESIGN A GAME FOR PRODUCTIVITY?
1. Gather Expertise
2. Breadth Brainstorming
3. (Only) The User Knows Best
4. Converge
5. Polish
O
6. Learn and iterate
“Brilliant training tool”
“I’ve completed all challenges in all programs!! I feel that I have learned quite a lot about Office”
“Learned 3 new tasks in just 5 minutes! Have to share this with my clients and friends!”
Press
User Feedback Usage Data
• User drop-off in the very beginning
• 60% of users who play at least 2 challenges go on to play 10 challenges
Iterate• Levels• Narrative• Theme• Sparkle
From the Press:“Overall, Ribbon Hero 2 is hands-down the best training tool I've ever seen.”
“Ribbon Hero 2…is just like playing on Xbox live”
“This simple game is probably the most human thing to come out of Microsoft in years.”
“THANK YOU!!!!”
“This is AMAZING…I work for a college and Ribbon Hero will help my students gain the confidence they need to succeed in the classroom.”
“Brilliant!”
“Love it! Still find myself learning a thing or two every time I use it and I’ve been using Office for years.”
From our users:
Early Usage Data
• Users completing at least 2 challenges doubled
• Twice as many users completed >10 challenges
• 80% agreed that Ribbon Hero is “a great way to get familiar with a new version of Office”
Key Takeaways on Gamification
• Gather expertise• Spend time brainstorming• Test everything with users• Converge on fun• Leave time for polish• Learn and iterate
www.ribbonhero.comsarahfa@microsoft.com
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