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Learn the ins and outs of having an effective mobile + inbound strategy. One that enables you to deeply engage with your prospects and clients and succeed in meeting customers where they're at: on their smartphones.
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Mobile + Inbound
@santiagojara
@santiagojara
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May 30, 1999
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The world is changingThe world has changed
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Google Ad Revenue > US Print Industry
{Business Insider}
Apple: iPads in 24 months >
Macs in 24 years
2 million x storage of Apollo
Project = iPhone5
# of smartphones sold > babies
born
Amazon revenue > 50% of world’s
GDPs
2012: $16.5b music industry, $13.6b iTunes
@santiagojara
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@santiagojara
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@santiagojara
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And then along came tablets...
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@santiagojara
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1990 1999 2000 2008
World Wide Web
Shift from Print to
Web
iTunes App Store
500,000 websites
2010
500,000 apps
Shift from Web to Mobile
2011
The Timeline
@santiagojara
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Time Spent in Web vs. Apps[minutes per day]
The Shift
Source: comSCORE & Flurry Analytics
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The Reality
In 1999, 38 million peoplehad broadband internet.
Today, over 1.2 billion haveit on their mobile phone.
@santiagojara
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@santiagojara
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$160B - $37BMobile > Utilities
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"2012 was a big year for us. We made the big transition where now there are more people using Facebook on mobile everyday than on desktop."
~ Mark Zuckerberg, CEO Facebook
@santiagojara
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97%
The Problem
@santiagojara
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Consumers Arrive
The Golden Moment
Brands Catch-up
@santiagojara
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We are now in mobile’s
‘Golden Moment’
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Adaptability
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Mobile Apps & Mobile Sites 1
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Finders Keepers
How to Pick a Mobile Vendor
Fun: Imagine the Possibilities
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Tourism Mobile Funnel
Loyalty
Advocacy
Consideration
Conversion
Awareness
Mobile site first touch
Mobile site education
Mobile site purchase
Mobile app browsingIn-location
Mobile app engagement
40% have turned to a competitor after a
bad mobile experience.
@santiagojara
Mobile Site Mobile App
‣ Primary Use: Information
‣ Native calls-to-action (except maps)
‣ Cross-platform
‣ Responsive is best
‣ Intuitive navigation & layout
‣ Primary Use: Repeated Engagement
‣ Deep native calls-to-action
‣ Local Caching (offline access)
‣ Active Communication (Push Notifications)
‣ Save Favorites w/o login
‣ User Personalization
@santiagojara
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App Expertise
Baked-In Social Sharing
Buy from a partner, not a
vendor
Push Notifications
Real-time, integrated CMS
App Launch Expertise
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In-App Purchases73%
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Adaptability
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Mobile + InboundQ & A
@santiagojara
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To: 50500 Text: santiago
ENTER TO WIN
Three (3) free, 1-hour
mobile strategy sessions
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Thank You.
@santiagojara
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