Sale management

SALE MANAGEMENT

Hafiz Hamza

hafizhamza313@gmail.comwww.drhamza.webs.com

All four are essential to the success of a marketing

plan for either a product or a service1. Product2. Price3. Place4. Promotion

A mix of the four is necessary to sell a product

The 4 P’s

What need does the service/product fulfill

1. Quality2. Features3. Design4. Packaging5. Range of Products

Product

Marketing is responsible for establishing the

price of their service/product Must consider the costs of all the inputs

(materials, labour, etc) Mark-up Price – How much profit do you

want to make on every product/customer The price of your product or service tells the

customer a lot about your product

Price

Simply refers to how & where you are going

to sell the product to the consumer1. Direct Distribution

selling your product directly to the consumer.

Brick & Mortar vs. Virtual Store2. Indirect Distribution

Retailers are the best for reaching your Target Market

Place

A successful product or service means

nothing unless the benefit of that product/service can be communicated to the Target Market

There are many ways to get the Market Target:

i. Public Relationsii. Advertisingiii. Sales

Promotion

The 4 C’s are:

I. ConsumerII. CostIII. ConvenienceIV. Communication

The 4 C’s

Conversion of 4 P’s to 4

C’s

You can't develop products and then try

to sell them to a mass marketo You have to study consumer wants and needs

and then attract consumers one by one with something

o you have to find out what people want and then "build" it for them

Consumer wants and needs (vs. Products)

One of the most difficult places to be in the

business world is the retailer selling at the lowest price

If you sell Pizza, for example, you have to consider the cost of driving to your restaurant. the cost of conscience of eating meat, etc.

Cost to satisfy (vs. Price)

You must think of convenience to buy

instead of place.o You have to know how each subset of the

market prefers to buy - on the Internet, from a catalogue, on the phone, using credit cards, etc. Lands End clothing, Amazon Books and Dell Computers are just a few businesses who do very well over the Internet

Convenience to buy (vs. Place)

Communication requires a give and take

between the buyer and seller

Use phone numbers, your web site address, etc. to help here. And listen to your customers when they are "with" you

Communication (vs. Promotion)

Thank YouComment or mail for any question

hafizhamza313@gmail.com