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Presentation shared at the British Residence in Belgium during a User Experience seminar on 25 September 2014.
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Don’t think products. Don’t think services. Think human.@SakyKourtidis
Imagine that this dot is your product
650 is the number of products that are launched every day
75
65
55
45
35
25
15
5
1928 1938 1948 1958 1968 1978 1988 1998 2008 2018
YEAR
AV
ER
AG
E L
IFETIM
E O
F S&
P 5
00
CO
MPA
NIE
S
Average lifetime of S&P 500 companies
Samsung VS iPhone
Is product or service innovation enough to
differentiate?
Experience Innovation
From Product InnovationTo
ExperienceInnovation
Make it difficult to
copy
Create new opportunities for growth
Make it delighting / surprising
Why Experience Innovation?
3 principles for success…
#1 Think beyond products.
Uber Car Service
Ralph Lauren – Polo Tech
#2 Engage all senses.
Orangina
Nespresso Coffee Sommelier Program
KBC Smart Branch Concept
# 3 Embed experience innovation in your culture
and organization.
Telenet - Idealabs
LISTEN SHAPE DESIGN BUILD
Deloitte Digital Experience Framework
It should be a belief.
Virgin’s airport club
Starbucks restaurants
M&Ms Stores
Tomorrow’s land festival
People will forget what you said, people will forget what you did, but they will never forget how you made them feel. ”“
STEVE JOBS
Thank you
@SakyKourtidisMy expertise? Just passionate about innovation and human being…
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