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Tools of change:how tools affect the nature of our work
John Pettigrew (CEO and Founder, We Are Futureproofs Ltd)
Workflows of the past two decades
Workflows of the past two decades
Workflows of the past two decades
Other tools
Other tools
✤ Content-management systems (CMSes)
Other tools
✤ Content-management systems (CMSes)
✤ Interactive content
Other tools
✤ Content-management systems (CMSes)
✤ Interactive content
✤ XML
Other tools
✤ Content-management systems (CMSes)
✤ Interactive content
✤ XML
✤ Automated page makeup
Other tools
✤ Content-management systems (CMSes)
✤ Interactive content
✤ XML
✤ Automated page makeup
✤ Online collaboration
Other tools
✤ Content-management systems (CMSes)
✤ Interactive content
✤ XML
✤ Automated page makeup
✤ Online collaboration✤ Writing and development
Other tools
✤ Content-management systems (CMSes)
✤ Interactive content
✤ XML
✤ Automated page makeup
✤ Online collaboration✤ Writing and development
✤ Communication
Other tools
✤ Content-management systems (CMSes)
✤ Interactive content
✤ XML
✤ Automated page makeup
✤ Online collaboration✤ Writing and development
✤ Communication
✤ Sharing
Non-technical changes
Non-technical changes
✤ Self-publishing
Non-technical changes
✤ Self-publishing
✤ Open access
Non-technical changes
✤ Self-publishing
✤ Open access
✤ Libraries
Non-technical changes
✤ Self-publishing
✤ Open access
✤ Libraries
✤ Print sales
Non-technical changes
✤ Self-publishing
✤ Open access
✤ Libraries
✤ Print sales
✤ Competition for customer attention
Non-technical changes
✤ Self-publishing
✤ Open access
✤ Libraries
✤ Print sales
✤ Competition for customer attention
✤ Market domination by tech giants
What is better now?
What is better now?
✤ Focus on core skills
What is better now?
✤ Focus on core skills
✤ Automation of repetitive tasks
What is better now?
✤ Focus on core skills
✤ Automation of repetitive tasks
✤ Fewer barriers imposed by old technology
What is better now?
✤ Focus on core skills
✤ Automation of repetitive tasks
✤ Fewer barriers imposed by old technology
✤ Workflow speed
What is better now?
✤ Focus on core skills
✤ Automation of repetitive tasks
✤ Fewer barriers imposed by old technology
✤ Workflow speed
✤ Communication speed
What is worse now?
What is worse now?
✤ Focus on ‘digital’ skills and de-emphasising editorial skills
What is worse now?
✤ Focus on ‘digital’ skills and de-emphasising editorial skills
✤ More types of content means more types of checking
What is worse now?
✤ Focus on ‘digital’ skills and de-emphasising editorial skills
✤ More types of content means more types of checking
✤ De-skilling of in-house teams
What is worse now?
✤ Focus on ‘digital’ skills and de-emphasising editorial skills
✤ More types of content means more types of checking
✤ De-skilling of in-house teams
✤ Abuse of tools that aren’t ‘fit for purpose’
What is missing now?
What is missing now?
✤ Clear vision of the importance of content
What is missing now?
✤ Clear vision of the importance of content
(and hence editors)
What is missing now?
✤ Clear vision of the importance of content
(and hence editors)
✤ Tools designed for the work we actually do
What is missing now?
✤ Clear vision of the importance of content
(and hence editors)
✤ Tools designed for the work we actually do
✤ Complete workflows
Where are we going?
Where are we going?
✤ Reader expectations
Where are we going?
✤ Reader expectations
✤ Self-publishing and open access
Where are we going?
✤ Reader expectations
✤ Self-publishing and open access
✤ Digital-first content
Where are we going?
✤ Reader expectations
✤ Self-publishing and open access
✤ Digital-first content
✤ Destination-agnostic content
Where are we going?
✤ Reader expectations
✤ Self-publishing and open access
✤ Digital-first content
✤ Destination-agnostic content
✤ Static and interactive content
Where are we going?
✤ Reader expectations
✤ Self-publishing and open access
✤ Digital-first content
✤ Destination-agnostic content
✤ Static and interactive content
✤ Integrated content
Where are we going?
Where are we going?
✤ Iterative development and continuous deployment
Where are we going?
✤ Iterative development and continuous deployment
✤ Post-publication comments and editing
Where are we going?
✤ Iterative development and continuous deployment
✤ Post-publication comments and editing
✤ Commercial-model change
Where are we going?
✤ Iterative development and continuous deployment
✤ Post-publication comments and editing
✤ Commercial-model change
✤ open access
Where are we going?
✤ Iterative development and continuous deployment
✤ Post-publication comments and editing
✤ Commercial-model change
✤ open access
✤ self-publishing
Where are we going?
✤ Iterative development and continuous deployment
✤ Post-publication comments and editing
✤ Commercial-model change
✤ open access
✤ self-publishing
✤ free content
Where are we going?
Where are we going?
✤ Industry change
Where are we going?
✤ Industry change
✤ mergers and acquisitions
Where are we going?
✤ Industry change
✤ mergers and acquisitions
✤ new entrants
Where are we going?
✤ Industry change
✤ mergers and acquisitions
✤ new entrants
✤ increased outsourcing
Where are we going?
✤ Industry change
✤ mergers and acquisitions
✤ new entrants
✤ increased outsourcing
✤ de-skilling
Where are we going?
✤ Industry change
✤ mergers and acquisitions
✤ new entrants
✤ increased outsourcing
✤ de-skilling
✤ learning
The end of publishing
The end of publishing
Again... ?
John Pettigrew www.wearefutureproofs.comImages © ducu95us / Shutterstock, MorphArt / Shutterstock, panco / Shutterstock,
Heath Robinson, ducu95us / Shutterstock, randall30 / Shutterstock
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