ROI Calculator for Search Marketing Consultants

Keywords Monthly Search VolumeKeyword 1 8100 243Keyword 2 6600 198Keyword 3 6600 198Keyword 4 5400 162Keyword 5 45000 1350Keyword 6 9600 288

Expected Traffic Rse

0 1 2 3 4Keywords Monthly Search Volume Dec-10 Jan-11 Feb-11 Mar-11 Apr-11Keyword 1 8100 2 3.09 4.79 7.41 11.46Keyword 2 6600 3 4.39 6.43 9.41 13.76Keyword 3 6600 5 6.99 9.76 13.64 19.05Keyword 4 5400 1 1.59 2.52 4 6.36Keyword 5 45000 25 35.93 51.63 74.2 106.64Keyword 6 9600 8 11.08 15.35 21.26 29.45

44 63.07 90.48 129.91 186.71

5 6 7 8 9 10 11May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 r

17.72 27.42 42.42 65.63 101.53 157.07 243 1.5520.15 29.48 43.15 63.16 92.44 135.29 198 1.4626.62 37.19 51.96 72.6 101.43 141.72 198 1.4

10.1 16.04 25.47 40.45 64.24 102.01 162 1.59153.25 220.23 316.5 454.84 653.66 939.38 1350 1.44

40.78 56.49 78.25 108.38 150.12 207.93 288 1.39

268.62 386.86 557.75 805.06 1163.41 1683.4 2439

Set up CostItem Days Cost / day CostKeyword Research 2 400 800Optimising Analytics Account 1 400 400Onsite optimisation 5 400 2000

Investment for Setup USD 3,200

Monthly CostItem Days Cost / day CostMonthly SEO Work 2 400 800Reporting 1 300 300

Monthly maintainance USD 1,100

Traffic Sensitivity (Decrease) 0.00%Traffic Sensitivity (Increase) 0.00% Investment Decision Criteria Investment is very good if NPV & IRR is positive. Convertion Rate 5.00% Investment is still good if either of NPV or IRR is positiveAvg Service Earning / Lead USD 60.00Discount Factor (in %) 8.00%

0 1 2 3 4Months Dec-10 Jan-11 Feb-11 Mar-11 Apr-11Monthly Traffic Rise 44 63.07 90.48 129.91 186.71SEO Investment Outlay -3200Monthly SEO Investment -1100 -1100 -1100 -1100Sales Value USD 132.00 USD 189.20 USD 271.43 USD 389.74 USD 560.14NCF -3068 -910.8 -828.57 -710.26 -539.86PVF 1 0.93 0.86 0.79 0.74Present Value -3068 -843.33 -710.37 -563.83 -396.81NPV USD 992.47IRR 9.98%

Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11-4000

-2000

0

2000

4000

6000

8000

Break-even Analysis

Row 14

Investment is very good if NPV & IRR is positive. Investment is still good if either of NPV or IRR is positive

5 6 7 8 9 10May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11268.62 386.86 557.75 805.06 1163.41 1683.4

-1100 -1100 -1100 -1100 -1100 -1100USD 805.86 USD 1,160.58 USD 1,673.26 USD 2,415.17 USD 3,490.24 USD 5,050.19

-294.14 60.58 573.26 1315.17 2390.24 3950.190.68 0.63 0.58 0.54 0.5 0.46

-200.18 38.18 334.49 710.55 1195.71 1829.7

Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11

Break-even Analysis

Row 14

11Nov-11

2439

-1100USD 7,317.00

62170.43

2666.36