Roadshows: An Event Manager's Top Tips

ROADSHOWS:

AN EVENT MANAGER’S TOP TIPS

ROADSHOWS ARE AN EFFECTIVE SALES AND MARKETING TOOL WHICH

COMPANIES CAN UTILISE TO ENHANCE THEIR GROWTH.

WHY DO ROADSHOWS MATTER?

• They give you an opportunity to boost sales in existing markets.

• They provide you with an opportunity to expand into new markets.

• They establish your brand as a leading authority.

• They work as a platform for your team to enhance existing relationships.

ROADSHOWS ARE IMPORTANT BECAUSE:

• They're less financially risky in comparison to larger events.

• They give you an opportunity to tweak the content you’re delivering to make it

more audience or market specific.

• There are less staffing implications involved in comparison to larger events.

ROADSHOWS ARE IMPORTANT BECAUSE:

Remember: Outline realistic, achievable goals and objectives for your roadshow at the beginning of the planning process and monitor your progress carefully.

Take time to research and understand what time of year will work best for your target audience and what day of the week will work best for the market you’re focusing on.

PLANNING THE ROAD AHEAD

Remember: Always try to avoid school, religious and national holidays.

First things first, you have to establish where your target audience is situated - this requires time and research. Then from here you can start defining suitable locations for your roadshow.

LOCATION

Remember: Always take transportation links and accessibility into careful consideration!

A centrally located venue is often preferable because most city centres boast strong transportation links, however central venues often wreck small budgets. Why not consider using a

free venue finding agency such as emc3 to source the best venues for your next roadshow?

VENUE CHOICE MAKES A DIFFERENCE

Remember: Always have contingency plans in place in case your roadshow becomes over subscribed on the day - have the option of extra seating, because

from our experience you're going to need it!

CORPORATE BRANDING

Effective branding makes your event instantly identifiable and encourages attendees to network. To create a continuous theme throughout your roadshow we recommend

using portable branding tools such as branded pop-up banners.

BRANDING

Remember: Edible branding is always a great option - they’re always extremely popular and can be sourced in most locations!

A courier? A van to travel between destinations? Ask the experts - they will be able to save your time, money and resources and you will get to avoid all of

the stress!

TRANSPORTATION: HOW ARE YOU GOING TO GET YOUR ROADSHOW NECESSITIES FROM A TO B?

You must ensure that your content is delivered in a creative, engaging manner by speakers that will resonate with your audience.

CREATIVITY IS KEY!

KEY CONSIDERATIONS:

Is your content relevant to your location? Does your content need to be delivered in the country

or region’s native language? Why not consider incorporating customer success panels?

Why not incorporate demo stations or small one-to-one sessions at your event?

6 - Laptop

7 - Comfy shoes

8 - Chewing gum or mints

9 - Portable badge printer

10 -Your smile

ROADSHOW ESSENTIALS

1 - Passport

2 - Parcel tape and scissorsa must for all the re-packaging!

3 - Phone charger

4 - International adaptor

5 - First aid kit

“GREATNESS IS A ROAD LEADING TOWARDS THE UNKNOWN.”

- CHARLES DE GAULLE