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It's no secret anymore that visual content drives more engagement. That's why most social networks have moved images, videos and other media types to center stage, highlighting those as the primary content on feeds and timelines. But do all brands positioned to take full advantage of these updates? In this presentation, I cover the evolution of visual content on social media and offer some tips on how brands should start taking advantage of the benefits that visual content offers.
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The rise of visual content on social media
© 2014 Simply Measured, Inc
“Of all of our inventions for mass communication, pictures still speak the most universally”
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
What is a Hypotenuse?
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
“Images often allow us to explain simplify, or expand concepts in ways that are very difficult to do (if even possible) with text – or even with spoken words.”
Robert Lane, “Relational Presentation: A Visually
Interactive Approach”
© 2014 Simply Measured, Inc
A short history of images on social media
Oct 2005Users can
upload photos
Feb 2007Tumblr
launches
Mar 2010Instagram
seeded
Mar 2010Pinterest launches
Apr 2012Facebook acquires
Jun 2013Facebook adds
images to Comments
Oct 2013Twitter
adds auto-expanding images to
Tweets
May 2013Yahoo!
acquires Tumblr
© 2014 Simply Measured, Inc
85 million unique visitors each month
350 million photos upload/day, a total of over 250 billion60 million photos upload/day, a total of over 20 billion and over 200 million active users
45% of Tweets consist of Images (36%) and videos (9%)
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
Understand the basic requirements
© 2014 Simply Measured, Inc
Facebook header
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
G+ & YouTube
© 2014 Simply Measured, Inc
Update your photos
Visual guides
http://postcron.com/en/blog/social-media-image-dimensions-sizes/
http://www.mediabistro.com/alltwitter/social-media-image-dimensions_b44957
http://www.postplanner.com/updated-guide-all-social-media-image-dimensions/
Plan your visual content
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
Wireframe tools• Flairbuilder • Mockingbird• Lovely charts• Lumzy• SimpleDiagrams• PPT• LucidCharts
© 2014 Simply Measured, Inc
Brainstorm
Create variety
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
Text on images
© 2014 Simply Measured, Inc
Text as images
© 2014 Simply Measured, Inc
Memes
JUST LIKE MIKE!
© 2014 Simply Measured, Inc
GIFs
Free toolshttp://www.giffingtool.com/https://imgflip.com/gifgeneratorhttp://picasion.com/http://gifmaker.me/http://www.gimp.org/GifBoom (iOS/Android)Cinemagram (iOS/Android)
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
Drawings
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Cartoons
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Charts, graphs
© 2014 Simply Measured, Inc
More visual content types
• Text on images• Text as images• Memes• Gifs• Infographics• Illustrations, drawings,
sketches• Cartoons
• Charts, graphs• Visual guides• Interactive infographics• Videos• Presentations• Interactive
presentations
Follow best practices
© 2014 Simply Measured, Inc
Do it rightProvide Detail
Shape Emotions
Lay Down Context
Simplify or Clarify Complexity
Give Examples
Reduce Learning Times
Enhance Verbal Stories
Improve Memory Recall
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
Enable your team
© 2014 Simply Measured, Inc
Simply throwing random pictures onto slides to “pretty them up” is not a good idea. Some researchers contend that including off-topic or irrelevant pictures and video clips in educational materials actually can have negative effects on learning.
Tversky and Morrison (2001), Mayer, Heiser, and Lonn (2001) and
Mayer (2003).
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
Test
© 2014 Simply Measured, Inc
Measure EVERYTHING!
Measure EVERYTHING
© 2014 Simply Measured, Inc
Have a goal
© 2014 Simply Measured, Inc
Repurpose, reuse, recycle
© 2014 Simply Measured, Inc So, should you hire this guy?
© 2014 Simply Measured, Inc
Outsource
Great Seattle design firms I know:• Killer Infographic – Infographics and video• Design Commission – Graphic and Interactive design• Hand Crank Films – VideoI’m sure there are a lot more!
© 2014 Simply Measured, Inc
CrowdSource 99designs http://99designs.com/DesignCrowd - http://www.designcrowd.com/LogoTournament - http://logotournament.com/LaunchSite - https://launchsite.com/CoContest - https://www.cocontest.com/ More here: http://list.ly/list/3xr-20-creative-crowdsourcing-websites-for-logo-website-design-and-more
© 2014 Simply Measured, Inc
Part Time vs. Full Time
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
Thanks! | Uri Bar-Joseph@uribarjosephin/uribarjosephuri@simplymeasured.com
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