View
1.053
Download
1
Category
Tags:
Preview:
Citation preview
The Promise
The Promise; The Pain; The Payback
RICHARD PIPE
www.infogridpacific.com
The Pain
Nobody actually wants XML
We want lower production costs We want more formats - sometime We need more business options Intelligent content is nice We want to survive
The Promise
The Promised Benefits of XML
Lower cost of content ownership Content Reuse Content Objects (Chunking /
Segmenting) Format production Content markup
The Promise
The tangible Benefits of XML
Print output eBooks Content Objects Online strategies Mobile strategies Business Readiness
The Promise
Mobipocket
XML: A Quick History
60s60s 70s70s 80s80s 90s90s 00s00s
SGML conceived
HTML 1.0 XHTML 1.026 Jan 2000
The Proprietary Years The Open Years
1986 SGMLISO Standard
HTML 2.01995
XML 1.010 Feb 98
XHTML 1.131 May 2001
DocBookSGML
TE LiteDITA
NOW
ePub
TeXDonald Knuth
The Promise
The legacy luggage!
DocBook TEI – Text Encoding Initiative Custom “house” SGML to XML
The Pain
The Promise
XML can be enjoyable
The Promise
XML is a TOOL
The Promise
Use the newest tools
XHTML CSS 2.1 – CSS 3.0 XSLT/FO - carefully XSL Python Javascript
XHTML
CSS XSL Modules
The Promise
XML vs. XHTML
XHTML is XML – totally ePub is XHTML Online content is inevitably XHTML Why do things twice?
The Promise
XHTML Benefits
Standards Controlled Easy to work with Lots of tools Lowers the technology costs Lowers the “expert” costs Delivers the goods from Novel to
Textbook
The Pain
What is a bookGeneral Structural Perspective
Galley punctuated by... Titles & Headers Text blocks Lists Images & tables Special List structures Generated Content Links & references
The Pain
A quick comparisonContent Perspective
<recipe subject=“snacks”> <instructions> Do it this way.</instructions> <ingredients> <ingredient>Bread</ingredient> <ingredient>Butter</ingredient> <ingredient>Jam</ingredient> </ingredients> <cooking-time>5mins</cooking-time></recipe>
<div class= “block recipe snacks”> <p class= “instructions”> Do it this way.</p> <div class=“ingredients”> <p>Bread</p> <p>Butter</p> <p>Jam</p> </div> <p class=“cooking-time”>5mins</p></div>
XML Approach XHTML Approach
The Pain
Change Management Current Workflow & XML First
The Pain
Change ManagementRequired Workflow
The Payoff
The Payoff
SUMMARYWhich XML (XHTML)
The system that gives everything now Including things you don't want Including things you think you will never
need It must work out of the box It must be relatively painless
The Promise
The Questions
Is your solution based on open standards Will it do all I need today... and more What XML strategy do you recommend Show me the ROI calculations What are the ownership costs What is the cost of change
The Payoff
Thank You
Recommended