View
1.289
Download
2
Category
Preview:
Citation preview
Review of Indonesia’s Automotive Industry
Prepared and presented by Daniel Doni Sundjojo
Indonesia’s Economic Overview
2010 2011 2012 2010 2011 2012 2013GDP Growth (%) 5.50 5.50 5.90 5.80 6.30 6.65 7.05Inflation (%) 6.00 5.60 5.00 5.30 5.90 6.00 6.00Exchange Rate (%) 10,000 10,000 10,000 9,200 9,500 9,500 9,500 BI Rate (%) 7.50 7.10 6.50 6.50 7.50 7.50 7.50
GOVERNMENTMID YEAR 2010
2011 Economic overview 2011 Economic overview Good ConditionGood Conditionbut with several issue consideration
( Progressive Tax, Fuel Subsidy limitation )
Indonesia’s Automotive Market Overview
Indonesia’s Automotive Market still strongGaikindo : Indonesia's automotive industry is booming and well on track
to achieve a recovery from its collapse of 2006.
National Market Share – The top 7 of Automaker
Up to September 2010, Indonesia’s automotive market sharestill dominated by Toyota (40,6%),
followed by Daihatsu (15,6%), and Mitsubishi (12.7 %). The 7 magnificant conquered 93.2% of National Market Share
National Market Share ( Top 7 of Automaker)
0,0%5,0%
10,0%15,0%20,0%25,0%30,0%35,0%40,0%45,0%
2008 2009 up toSeptember
2010
Year
Perc
enta
ge o
f Nat
iona
l M
arke
t Sha
re
Toyota Daihatsu Mitsubishi SuzukiHonda NissanIsuzu
100%100%100%Market Total
6,80%6,10%18,80%Others
93,2%93,3%81,2%Total top 7
2,8%3,3%3,9%Isuzu
5,0%4,6%5,7%Nissan
7,9%7,8%8,8%Honda
8,6%9,4%12.6%Suzuki
12,7%12,0%13,6%Mitsubishi
15,6%15,7%12,8%Daihatsu
40,6%40,5%36,4%Toyota
up to September 201020092008
Market ShareAuto Maker
Unit Sales – The top 7 of Automaker
Up to September 2010, Toyota, with 153225 of unit sales, was top on the table of Indonesia’s automotive unit sales,leave all of its competitor behind with significant margin
National Unit Sales(Top 7 of Automaker)
050000
100000150000200000250000
2008 2009 up toSeptember2010
Year
Uni
t Sal
es
Toyota Daihatsu Mitsubishi SuzukiHonda NissanIsuzu
377605456958559958Market Total
264833075834973Others
351122426200524985Total top 7
104951493222056Isuzu
187472110731832Nissan
297343572249307Honda
323384291470295Suzuki
478415491576165Mitsubishi
587427173671397Daihatsu
153225184874203933Toyota
up to September201020092008
Unit Sales Auto Maker
Number of Outlet – The top 7 of Automaker
Up to September 2010, Suzuki was named as the biggest number of outlet with 202 outlets,followed by Toyota (196 outlets) and
Daihatsu (168 outlets)
National Number of Outlet(Top 7 of Automaker)
0
50
100
150
200
250
2008 2009 up toSeptember
2010
Year
Num
ber o
f Sal
es
Out
let Suzuki
Toyota Daihatsu Mitsubishi Honda Isuzu Nissan
474740Nissan
787171Isuzu
858683Honda
148148148Mitsubishi
168168153Daihatsu
196194191Toyota
202214214Suzuki
up to September 201020092008
Number of Outlet Auto Maker
Productivity of Outlet– The top 7 of Automaker
Up to September 2010, Toyota was top notch in term sales productivity of outletwith 781.8, followed by Nissan with 398.9 and Honda with 349.8
134,6210,3311Isuzu
160,1200,5328Suzuki
323,3371515Mitsubishi
349,7427467Daihatsu
349,8415,4594Honda
398,9449,1796Nissan
781,89531068Toyota
up to September 201020092008
Sales Productivity of Outlet Auto Maker Sales Productivity of Outlet(Top 7 of Automaker)
0200400600800
10001200
2008 2009 up toSeptember
2010
Year
Prod
uctiv
ity o
f Sal
esO
utle
t Toyota
Nissan
Honda
Daihatsu
Mitsubishi
Suzuki
Isuzu
Automotive Issue vs Unit Sales
• Based on UU No.28/’09progressive tax 10%* depend on City Gov policy
• DKI Progressive Tax1st car : 1.5%2nd car : 1.75%3rd car : 2.5%4th car : 4.0%
Despite of many issue such as automotive tax policy, restless Indonesia’s automotive market still growth
that shows no signs of slowing down.
Conclusion•Indonesia’s Automotive Market still strong, despite of many issues arround automotive industry. Many condition such as easily obtainable credit, low interest rates, combine with a strong increase in consumer lending by banks and an abundance of new, low-priced models assembled locally, have significant impact to make automotive business still attracting and interesting.
•My prediction for the next couple year :• Japanese automaker, lead by Toyota and Daihatsu still strong• USA and Europe brand will growth but with the right
segmentation • Customer tend to looking for middle class car with range IDR
150-250 million especially in MPV Class• SUV will growth at least 15% annually• Truck market still on despite slowly demand in the market, but
still dominated by Mitsubishi • Heavy Truck will growth with the slowly pace.• We can see The Rise of Luxury Car
Recommended