Rethinking Your Approach to Shareholder Engagement

 SHAREHOLDER

YOUR APPROACH TO

H E N R I S T E E N A K M P

ENGAGEMENT 

RETHINKING

P U B L I S H E D O N

Does yourcompany’s

interaction withshareholdersfeel more likean obligation

than anopportunity?

In recent years, articles and interviews with executivesdiscussing shareholder engagement appear to be on the rise,

indicating an uptick in awareness.

In recent years, articles and interviews with executivesdiscussing shareholder engagement appear to be on the rise,

indicating an uptick in awareness.

We should place a high emphasis on shareholder engagementand outreach. The reason is simple: proper investor outreach is

mutually beneficial.

In recent years, articles and interviews with executivesdiscussing shareholder engagement appear to be on the rise,

indicating an uptick in awareness.

We should place a high emphasis on shareholder engagementand outreach. The reason is simple: proper investor outreach is

mutually beneficial.

By keeping your investors further informed on businessproceedings, you give them a greater sense of immersion and

connection to their investment.

“Healthy andvibrant boardsthink like anactivist in the

very bestsense."

F. William McNabb IIIVanguard chairman and CEO

They always ask these questions:

They always ask these questions:

Where should we be pushing harder or taking costs out? Whatare the management team’s blind spots?

They always ask these questions:

Where should we be pushing harder or taking costs out? Whatare the management team’s blind spots?

What are the board’s blind spots?

They always ask these questions:

Where should we be pushing harder or taking costs out? Whatare the management team’s blind spots?

What are the board’s blind spots?

And how do we correct that? Some boards bring in sell-sideanalysts that have a ‘sell’ on the company to tell them what

they’re missing.”

Will thisproducepositive

sentiment?

By thinking like an activist, a company can become proactive inways that a shareholder couldn’t possibly from merely an

investment standpoint.

By thinking like an activist, a company can become proactive inways that a shareholder couldn’t possibly from merely an

investment standpoint.

Now the business places itself in an advantageous position.

To expand outreach efforts, companies can expand thediscussion to include strategy, risk assessments, and other topics

that are important to investors.

To expand outreach efforts, companies can expand thediscussion to include strategy, risk assessments, and other topics

that are important to investors.

Discussing these give the investors a higher level oftransparency, which has a high likelihood of translating into a

higher level of confidence and trust for the business.

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H e n r i S t e e n k a m p - C F O . c o m