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Reputa'onPLUS+ Rankings
The Strategic Interac.ve Research Company™ www.visioncri.cal.com
Johnson & Johnson Target Boeing Visa United Healthcare Ci.group
Kra9 General Electric Verizon Sprint Nextel Wells Fargo Halliburton
Disney Kodak AT&T Charles Schwab Aetna Goldman Sachs
Campbell’s Soup Coca Cola GEICO Novar.s Toyota BP
Home Depot Kimberly‐Clark Allstate Merck Cigna
Google Pepsico (Pepsi) Sanofi‐Aven.s E*Trade Chevron
Procter & Gamble Ford GlaxoSmithKline Time Warner HSBC
Apple IBM Pfizer American Express Merrill Lynch
Nestle McDonald's Travelers MasterCard Worldwide Bank of America
Microso9 Wal‐Mart General Motors Comcast Exxon Mobil
Rankings
The Strategic Interac.ve Research Company™ www.visioncri.cal.com
Backlash Blues
Average company seen as trustworthy by a third.
But greedy, secre.ve and arrogant by more than a quarter.
There is ample evidence that companies have not told their stories well and are losing ground because of this.
The Strategic Interac.ve Research Company™ www.visioncri.cal.com
Highlights Presence of Nega'ves
That is not the Angus Reid way.
Reputa.onPLUS+ confronts the nega.ves we all know are out there.
The Strategic Interac.ve Research Company™ www.visioncri.cal.com
Highlights Presence of Nega'ves
N = 800 for each company studied
Average All Companies
Has top executives who are more concerned about how much money they make than long term health of
company
Puts profits ahead of what is good for the US
A company whose best days are behind it
The Strategic Interac.ve Research Company™ www.visioncri.cal.com
Highlights Presence of Nega'ves
N = 800 for each company studied
Average All Companies
The Strategic Interac.ve Research Company™ www.visioncri.cal.com
Benefits of Reputa'onPlus
The Strategic Interac.ve Research Company™ www.visioncri.cal.com
Reputa'onPLUS+
Your Reputa'on Now ‐ in the crucible of ci.zen ac.vists, social media and key issues facing business and society.
Ac'onable Guidance for communica.ons strategies and tac.cs (messaging, targe.ng, channels, etc.)
Compe''ve Advantage. Your strengths and weaknesses vs. industry compe..on and gold standards.
Accountability. Establishing benchmarks.
Consistent Metrics to evaluate rela.onships across a wide range of cons.tuencies.
The Strategic Interac.ve Research Company™ www.visioncri.cal.com
What We Know About All 54 Companies
• Awareness
• Familiarity
• Overall Favorability
• 1‐2 words come to mind • 1‐2 good points
• 1‐2 bad points
• 23 posi've/nega've aUributes
• Deal/ever dealt with company
• Recommend products/services • Recommend stock
• Recall news – Tradi.onal Media – Posi.ve, nega.ve, neutral – Adtudes more/less favorable
• Recall news – Social Media – Posi.ve, nega.ve, neutral – Adtudes more/less favorable
The Strategic Interac.ve Research Company™ www.visioncri.cal.com
Data Source
10,800 Interviews
From Vision Cri'cal Springboard Panel US (April 29‐May 30, 2010)
54 Companies Studied
800 interviews per company
Contact: MaU Worden Director, Business Development (212) 402‐8216 maU.worden@visioncri'cal.com
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