Reputation is everything! How can you protect yours?

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Building Your Business

Reputation is everything! How can you protect yours?

A business’ reputation can have a major impact on its survival.

It can be the difference between

and

Photos by Enrico Donnell and Iain Farrell

How is your reputation created?

Marketed

You can establish a reputation through strong marketing to begin building your name in

your industry.

Marketed

How do you present your business? - Overall look and feel- Business values - Products offered - Messaging- Media (newspapers)

?

Organic

Reputation can be built from:

Word of mouth

Online reviews

Quality of work

Customer Service

Response to complaints

How long does it take to build a strong reputation?

It can take years to build a solid reputation.

A business must build trust and prove themselves.

Building your reputation

How long does it take to ruin reputation?

Instantly.

In this new digital age a business’ reputation

can be ruined at the click of a button.

Building your reputation

How can you protect your reputation?

Ensure your business operates in a way that reflects your

promises.

Building your reputation

Be truthful and deliver what you’ve agreed upon.

Building your reputation

Hotondo Homes has developed a strong

reputation since its launch in 1979.

The national building franchise works hard to

protect the brand and its reputation by delivering

what is promised.

If you would like to learn more, please visit franchise.hotondo.com.au

Subscribe to our podcast on iTunes or read our blog online.

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