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Remember This:Levels of Market Segment
Mark Anthony G. Carpio
V60 Marketing ManagementProfessor Bond De Ungria
www.markanthonycarpio.blogspot.com
Identifying market segments and targets:
Levels of Market Segmentation
www.jeandeguzman@blogspot.com
Concept 1-3
www.markanthonycarpio.blogspot.com
1 size fits all approach
Same set of needs and wants
Distinctive set of needs
Local Community
Customization approach
Imagine holding your Ipod, thinking which songs to play
www.markanthonycarpio.blogspot.com
Playing “All” is like
MASS MARKETING
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Selecting the “Genre” of songsis like
SEGMENT MARKETING
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Selecting the “Artist” that you likeCan be related as
NICHE MARKETING
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Selecting your ” favorite song” of that artist is like
INDIVIDUAL MARKETING
www.markanthonycarpio.blogspot.com
Identifying market segments and targets:
Levels of Market Segmentation
www.jeandeguzman@blogspot.com
Concept 1-3
www.markanthonycarpio.blogspot.com
1 size fits all approach
Same set of needs and wants
Distinctive set of needs
Local Community
Customization approach
Remember This:Levels of Market Segment
Mark Anthony G. Carpio
V60 Marketing ManagementProfessor Bond De Ungria
www.markanthonycarpio.blogspot.com
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