Region 69 visual merchandising recap april 2012

Coach promotion NYC Region 69 - April 2012

Coach / CHANEL / Luxury Brand Shop Checklist April 2012

Event details: • Coach window presentation set to standard • 30% off Easel in stand • CHANEL shop update to standard with new graphic • Coach entry transformer presentation to picture in packet (7 pieces) • Coach shop merchandising correct (following sell down guidelines) • New larger Coach vinyl header installed • Luxury brand shop refresh (POV signs removed) • Up to 30% panoramics on floor • 25% off clings on select brands • Versace Military Tort in Go Bold with One Place card • New Cash wrap graphic installed • Silver SUN panels installed • New contact Lens graphic installed

457 Manhattan Mall Manager: N/A Visual Ambassador: Eliza Visited: 4/1 and 4/2 Wins: Helped Eliza change light boxes and replace lights – Coach graphics look great from street

Eliza set up entrance transformers to standard Opportunities: Mall entrance window light box needs new light bulbs ordered and inserted

Back panel for window transformer wasn’t in shipment and not on checklist – graphic has been ordered

New SUN panels need to be installed

Coach flex merchandising needs to be followed

726 20th and 5th Manager: Patty Visual Ambassador: Angel Visited:4/5 Wins: *Overall merchandising detailed to standard * RayBan and SUN area looks great Opportunities: • Coach needed to be

remerchandised to flex options

* New Coach vinyl needs to be installed - Angel will install silver SUN

panels - Duratran light box needs

repair - Front of store needs cleaning - Exterior LensCrafters sign

needs repainting - Consult lamp expert to

replace bulbs in front lamp - Back panel for window

transformer didn’t arrive with shipment or checklist and needed to be ordered

2288 23rd and Broadway Manager: Ingrid Visual Ambassador: Courtney Visited: 4/2 Wins:

Ray Ban area re-merchandisied and looks great Transformers looked good Opportunities: * Front banners were hung crooked from back stripe – not necessarily fault of Courtney as hooks to hang banners were difficult to use. Took 30 minutes to straighten banners Before

After

2730 26th and 6th Manager: Sam Visual Ambassador: N/A Visited:4/5 Wins: • Entry transformer looked

good • Overall merchandising to

standard Opportunities: • Luxury Shops needed to

follow new update standards • Versace wasn’t up (Sam

didn’t have product, but Versace brand sign still needs to be in Go Bold)

• New larger Coach vinyl logo not up

• Needs to order new Tiffany brand sign

• Duratran light box needs repair

2742 13th and 6th Manager: Daniel Visual Ambassador: Danielle Visited: 4/5 Wins: Daniel caught missing graphics and ordered replacements before install Large Coach vinyl header was installed Opportunities: Coach shop needs 2-place cards (I am tracking 2 place card holders ordered a few weeks ago) Need to place silver panels behind RayBan area Grabbers that held sale fins needed to be removed from walls

2755 8th and Broadway Manager: N/A Visual Ambassador: Tina Visited: 4/3 Wins: Tina installed Coach and Versace displays intuitively well without the merchandising packets Opportunities: Store did not receive new merchandising packets and did not let me know until the Saturday before install. Window duratran had visible tape holding the graphic to the plexi . This duratran is difficult to change, but tape was easily removed once the graphic was installed Will remove cardboard POV signs from brand area once more product arrives

5117 17th and 1st Manager: Sarah Visual Ambassador: N/A Visited: 4/4 Wins: Entry transformer executed great Silver SUN panels installed SUN area looked amazing Store clean and lighting perfect Opportunities: - Needs to install large Coach vinyl - Need to rework MBE section nce more Bvlgari and Dolce arrive instore (fix placement of Tiffany) - Contact maintenance to remove window film - Tile fix still point of contention – must challenge maintenance to do a better job - Duratran light box needs repair

5221 Soho Manager: N/A Visual Ambassador: Louisa Visited: 4/3 Wins:

- Entry tansformer looks great

- Store clean and merchandised well

Opportunities: - Ray-Ban area needs to

be remerchandised to better showcase segmentation

- To much clearance eyewear on floor

5230 Manager: Yedith Visual Ambassador: Jessica Visited: 4/2 Wins: - CHANEL was setup well - Entry transformer set up to

standard Opportunities: - Need to get store more

airplanes - Showed team hos to properly

close duratran light box - Was missing Versace display - Needs to install silver SUN

backers

5377 Broad st. Manager: Marina Visual Ambassador: Tasheema Visited: 4/6 Wins: Sun panels up Duratran light boxes look great Opportunities: - Entry transformer needed to be filled with Coach eyeglasses - Light bulbls behind Coach and CHANEL wall need to be changed - One place card for Versace needed to be placed on floor

Region 69 top-line takeaways: Wins: - Coach entry transformers well executed - Cash wrap, panoramics and easels updated

Opportunities: - Coach sell down flex packet was not followed in many stores - More attention needs to be paid to secondary product focuses – Versace

Military Tort was not in correct areas in many stores and the presentation was missing the “Exclusive” one-place card

- Need to fix several duratran light boxes

Thank You!