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Introductory presentation at the lending and marketing conference for the Washington Credit Union League (WCUL).
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Reese’s Strategy for Lending & Marketing
Washington Credit Union LeagueDoug True
May 15, 2007
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Source: Why Not?
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Direct Auto
Indirect Auto
Second Mortgage
Mortgage
No Loan
In the past?EasierSimpler Message
I need my chocolaty marketer because…
Growth of point of sale
Shrinking # of member conversations
Supply exceeds demand
I need my peanut buttery lender because…
Loans are a gateway – conversation starter
Precious two-way conversation
I can use the data captured
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