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RECURRING REVENUE ROADMAP
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Welcome to the Subscription Economy.
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“I’ve watched several hundred businesses fail because they have not found a way to acquire customers at a low enough cost.”
David Skok - forentrepreneurs.com
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It’s now easier than ever to create Recurring Revenue from anywhere.
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The way we Communicate & Buy has changed forever.
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The Recurring Revenue Movement.
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How to create Recurring Revenue without the overwhelm of building
new products from scratch.
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From client services to 100% Recurring Revenue.
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Proved the market existed BEFORE we built anything.
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Troy Dean Recurring Revenue Roadmap
@troydean
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8 Years of Split Testing.
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Predictable CashFlow
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Plan For Growth
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Loyal Customers
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Steady Income
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Location Independent
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Impact More People
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Impact The Right People
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“This won’t work in my business…”
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Pizza
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Men’s Wear
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Razors
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Web Design
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Accountants
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Guitar Teachers
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Cars
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Heavy Machinery
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You Can Always Find An Excuse
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Today Is All About You!
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RECURRING REVENUE ROADMAP
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The 6 “P’s” Of Recurring Revenue.
P P P
P P P
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The 6 “P’s” Of Recurring Revenue.
P P P
P P P
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PEOPLEP
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Know Your Peeps
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Physical description + what they want +
their biggest problem + how they buy +
best way to communicate = Perfect Client
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Know Your Peeps
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The 6 “P’s” Of Recurring Revenue.
P P P
P P P
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PRODUCTP
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Know Whatchoo Got
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Category Components How It Works
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Hosting
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Maintenance
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Support
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Content Management
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Email Campaigns
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Webinars
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Advice
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Affiliate Products
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Memberships
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Credits
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Information and Insights (Online Courses)
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Recurring Value
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Know Whatchoo Got?
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The 6 “P’s” Of Recurring Revenue.
P P P
P P P
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PACKAGINGP
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WIIFM
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What’s in it FOR ME?
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Benefits
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Value Stacking
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Crafting the Offer
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The Story of Why
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Start With Why Simon Sinek
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PACKAGINGP
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The 6 “P’s” Of Recurring Revenue.
P P P
P P P
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PROCESSP
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How You Going to Deliver?
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Document the Procedures & Use Technology & People
to Drive Them
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Sales Procedure
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On Boarding
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Support
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Reporting
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Procedure Name & Procedure Description
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Document the Procedures & Use Technology & People
to Drive Them
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How You Going To Deliver?
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The 6 “P’s” Of Recurring Revenue.
P P P
P P P
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PROFITP
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The Tools and the Team
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Sales and Marketing
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Customer Service
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Server Admin
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Shipping and Returns
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Accounting
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Use Technology & People to Deliver Value at a Profit.
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The Tools and the Team
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PROFITP
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The 6 “P’s” Of Recurring Revenue.
P P P
P P P
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PROVEP
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Build What You Know You Can Sell
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Business Lab
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Problem Worth Solving Message Match The Market
Will People Pay Riskiest Assumption
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Problem Worth Solving
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Are Others Doing It?
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Dance Class Membership?
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Accounting?
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Get Out of the Building
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Worst Business Advice Ever
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Gut Instinct
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Feedback Loop
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Message Match the Market?
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Find Your Audience
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Landing Page
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Will People Pay?
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Talk to Potential Customers
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Concierge Version
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Ask for the $$$
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Riskiest Assumption
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Market Size
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Trust
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Profitable
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Mitigate The Risk
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Our Example:
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Pay For Information
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Premium Webinar $97 - $197
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Sold 84 tickets
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55 Survey Responses
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6 Skype Calls
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4 Day Launch - 55 Sales
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Problem Worth Solving Message Match The Market
Will People Pay Riskiest Assumption
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PROVEP
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The 6 “P’s” Of Recurring Revenue.
P P P
P P P
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Q&A?
&
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STAY CURIOUS
MAKE SOME NOISE
revrev.me/brisbane
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