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Rebecca Murtagh reveals the opportunities and inherent value of weaving Social Media into an integrated marketing plan, rather than treating it as an independent function. From Goals and KPI's to SEO and Google's treatment of social engagement and conversion, this presentation offers timely insights for brands.
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#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
2008
website
#PubCon Rebecca Murtagh @VirtualMarketer
2013
#PubCon Rebecca Murtagh @VirtualMarketer
blog
blog
blog
website
blog
You + Your Audience
= Influence
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer #PubCon Rebecca Murtagh @VirtualMarketer
Social media is not an after-thought, It must be considered in every phase of marketing.
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
©2013 MillionDollarWebsite.TV
You should MUST be the #1 resource and authority on your brand and all offerings.
(Google will reward you)
#PubCon Rebecca Murtagh @VirtualMarketer
Strategically integrate social media into each of the
4 P’s of Marketing.
#PubCon Rebecca Murtagh @VirtualMarketer
Product Consider how social media can increase value of core offerings. • Product/Service Integration • Building Community • Sharing • Reviews • Competitive comparisons • Customer support
#PubCon Rebecca Murtagh @VirtualMarketer
Price Maintain awareness of public sharing of pricing/fees in industry & competitive comparisons. • Benchmark • Comparison • Implement Tools • Monitor Competition
#PubCon Rebecca Murtagh @VirtualMarketer
Place Strategic engagement in target markets. • Product Integration • Building Community • Sharing • Reviews • Customer support • Media
#PubCon Rebecca Murtagh @VirtualMarketer
Promotion Engage strategically to create brand champions and influence, 1 person at a time.
• Balance Communication • Optimize! (SEO, Authorship, etc.) • Build Relationships • Deploy Tools Analyze
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
Credit: Business2Community.com
Leverage 3 Types of Content:
• Owned
• Paid
• Earned
#PubCon Rebecca Murtagh @VirtualMarketer #PubCon Rebecca Murtagh @VirtualMarketer
Owned, Paid & Earned Media
#PubCon Rebecca Murtagh @VirtualMarketer
All roads lead “home”
(your website!)
Join me! Book signing:
Thursday 10:45am-11:25am
Exclusive Pubcon offer
25% off
j.mp/YDKKG3
Use code:
LWFY5NUA
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