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Keynote presented at kick-off meeting for St. Paul Public Library, stakeholders, and city officials.
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REAP WHAT YOU NEWA Futurist’s Guide to Anticipating & Leading Change
The Falling is Sky
CHANGECHOICE
© Cecily Sommers, 2010
KNOW DO
NEWNEW
© Cecily Sommers, 2010
Q: Why is it that, even when we Know better, we don’t Do better
A: We have to learn how to New better!
© Cecily Sommers, 2010
A Futurist’s Guide
Problem Solving• KNOW:
– WHAT don’t you KNOW?• Determine your Best Question
– HOW do you know?• Process
• NEW:– WHAT can you NEW?
• Opportunity– HOW do you NEW?
• Exploration
• DO:– WHAT must you DO?
• Choosing– HOW do you DO?
• 5% Factor
© Cecily Sommers, 2010
Learning, Memory
Senses
Left Hemisphere
Language
Right Hemisphere
Imagery
Motivation & Emotion
Autonomic System: Pain, Arousal
© Cecily Sommers, 2010
Forward March!L: KnowR: NewL: Do
The Antidote
© Cecily Sommers, 2010
Know
technologytechnology
resourcesresources
populationpopulation
law marketsgovernance
© Cecily Sommers, 2010
◦ Earth
◦ Ocean
◦ Space
◦ Climate
◦ Energy
◦ Water
◦ Land
◦ Food
◦ Sun
◦ Animals
◦ Habitat
◦ Minerals
◦ Forest
ResourcesFour Forces
© Cecily Sommers, 2010
law
resourcesresources
markets
food energy water
ISSUES
TRENDS
INTEGRATION
© Cecily Sommers, 2010
◦ Genetics
◦ Robotics
◦ Information
◦ Nanotechnology
◦ Health care
◦ Education
◦ Collaboration
◦ Virtual reality
◦ Games
◦ Telephony
◦ Manufacturing
◦ Infrastructure
TechnologyFour Forces
© Cecily Sommers, 2010
law markets
health energy
communications
technologytechnology
roboticsinfrastructur
e
© Cecily Sommers, 2010
◦ 6.1 B in 2000
◦ 9B in 2050
◦ Developing ++
◦ Industrial ---
◦ Immigration
◦ Multi-cultural
◦ Multi-lingual
◦ Nationalism
◦ Conflict
◦ Capital formation
DemographicsFour Forces
© Cecily Sommers, 2010
© Cecily Sommers, 2010
law markets
migrati
onlaborlabor
youth
populationpopulation
mortality
mortalitymulti-ethnicmulti-ethnic
© Cecily Sommers, 2010
◦ Tribalism
◦ Market drivers
◦ Values
◦ Interests
◦ Beliefs
◦ Onlinecommunities
◦ Personalization
◦ Polarization
GovernanceFour Forces
© Cecily Sommers, 2010
CONTENT
CONVERSATION
© Cecily Sommers, 2010
The fast and easy answer? - All media will be social, layered (virtual + physical), and just-in-time (real-time, place-, person-, and situation-specific).
© Cecily Sommers, 2010
Jason M. Schultz, director of the Samuelson Law, Technology and Public Policy Clinic at the University of California at Berkeley Law School, said libraries always have served two roles in society: 1.They're places where people can get free information; 2.and they're community centers for civic debate.
As books become more available online, that community-center role will become increasingly important for libraries, he said.
"It depends on whether we prioritize it as a funding matter, but I think there always will be a space for that even if all the resources are digital," he said.
Some libraries are trying to gain an edge by focusing on the "deeply local" material -- the stuff that only they have, said Blowers, the librarian in Ohio.
"How do we help add that value to a format like the Internet, which is expansively global?" she said. "So we look at what do we have here that we could help people gain access to by digitizing it."
That material can be used to start community discussions, she said.
New
ZONE OF DISCOVERY
◦ Business need◦ Futures research◦ Brand experience◦ New technologies◦ Scenario
development◦ Outside experts◦ Experiential
exploration◦ “Like That”◦ “Fill the Box”◦ Having it all◦ “Duh!,” “Love it!”,
High Risk/Reward◦ Chunking it down◦ First Movable Piece◦ Deliverables,
resource requests, Q-2-Q
© Cecily Sommers, 2010
• “Like That!”• Play• Time out
Pour & Stir
© Cecily Sommers, 2010
Marching Forward
• Opportunity (BQ)
• Pour & Stir• Form (BP)
Know Better, New Better, Do Better
© Cecily Sommers, 2010
Do
“The to plant
a tree was ago.”best time20 years
Chinese Proverb
KNOW
NEW
DO
RIGHT BRAIN
THE NEW I.P.
© Cecily Sommers, 2010
INNOVATION PORTFOLIO
© Cecily Sommers, 2010
CLIENTS
Assumptions, Outcomes, Resources
• 10 Years• 5 years• 2 years• 1 year• 6 months• 3 months…
Plan in Reverse
© Cecily Sommers, 2010
s T A M PO U
T S H O R T
S I G H T E D N E S S
© Cecily Sommers, 2010
The Wisdom Principle
God grant me the serenity to accept the things I cannot change;
courage to change the things I can;
and wisdom to know the difference.
The Serenity Prayer
What’s yours?dream
© Cecily Sommers, 2010
© Cecily Sommers, 2010
THANK YOUTHANK YOU
CECILY SOMMERS
website www.pushthefuture.org
emailcsommers@pushthefuture.org
phone 612.374.3191
twitter cecilysommers
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