Real Groovy

Ji Heo Han4941107

?

Publishing its own 2 magazines

Running a movie ticket box

its

Current situation

s

and

Future

Trend in music sales

Digital Piracy

Location

Competition

While record sales decreased,

Digital music sales surged

Nearly Doubled

Record sales Digital music sales

It is not this...

But actually it is... just invisible

People prefer downloading because..

It is easy

It is free

It is fast

But it is Illegal!

Real Groovy has ONLY 4 stores nationwide

AUCKLAND

CHRISTCURCHDUNEDIN

WELLINGTON

May be losing potential customers

+

Brand recognition

especially in rural areas. . .

JB HI Fi

The Warehouse

Borders

New entrant, Australian music, DVD, games and hardware retailer

King of the Discount accessing more older and general market

Focuses on music as well as books, stationeries and gifts

They threat REAL GROOVY

With Lower price +

Other range of products

So,

Digital music sales

New stores

Service differentiation

Recognise and Start to sell digital music

Do not miss out potential market!

Start up new stores in different locations

Get more Brand Recognition!

Provide Real Groovy’s special services

Do not lose Customers from competitors!

Only available

in...

This PowerPoint is based on the situation analysis report from BUSINESS 191

Links to images:

http://imagesearch.naver.com/search.naver?where=idetail&rev=4&query=%C0%BD%BE%C7&from=image&ac=-1&sort=0&res_fr=0&res_to=0&merge=0&start=2&a=pho_l&f=tab&r=2&u=http%3A%2F%2Fcafe.naver.com%2Ftidzmadudtj%2F1045

http://imagesearch.naver.com/search.naver?where=idetail&rev=4&query=%BD%C3%B0%A3&from=image&ac=-1&sort=0&res_fr=0&res_to=0&merge=0&start=6&a=pho_l&f=tab&r=6&u=http%3A%2F%2Fcafe.naver.com%2Fxxmusic%2F12710

www.twistingthrottle.com/images/real-groovy.gif

http://www.tgv.com.au/IPOH/TGV/resources/images/dynamic/050127_JPG_JB_HERO_1_resized_434_152.jpg

http://rcd.typepad.com/rcd/Whg_2DLogo_2DLarge.png

www.nonstopmac.com/images/ipod-family.jpg

www.catholicweekly.com.au/images/2602.jpg

www.corante.com/.../archives/images/iPod.gif

http://www.the-reel-mccoy.com/movies/2003/images/PiratesOfTheCaribbean_poster.jpg

www.bordersstores.com

http://blogs.guardian.co.uk/digitalcontent/images/click3dec2007.jpg

http://images.travelpod.com/users/dane/usa_- summer_04.1091210220.raining_on_kids.jpg