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Analyzing Online Radio

Monetizing ...a reality?

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And now... let´s imagine a

media planner today !...

TV

Radio Magazines

Press Outdoor...

And now also the one online...

Search Display

Video

Social Networks Mobile...

... Radio Online on seem process

With literally thousands of players!

SO

How to be at the digital top of mind list?

Let´s look on what happens with the air radio in Spain:

95% of all Radio Investiments go to the 3 top National Radios

Regional & Local with tremendous audiences & influence power remain with

only the rest:

5% And Digital market is much more fragmented.

Plus, remember online radio competes with other kind of players.

Being at the top of mind is not an easy issue,

but it is possible: Audioemotion in Spain is proud to be just there

Formats

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Más de 5 millones de Usuarios Únicos WebRadio en nuestra Red, ¡3,3 millones con IP de España!

Mobile & Tablet Examples

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Our reason to be.... Brands that already invest on Online Radio

Some Final Reflexions

We have big challages to improve,

we must act now!

The actual money invested is nothing

compared with the impact of the media, so we just have one option: growing sensibly!

Remember that you need technology,

top level team, true partnerships, share

knowledge, and focus on the e-listener experience, stablishing dialogues, avoiding

acting unidirectionally.

The opportunity is real and it is there...

Just CHANGE and take it!

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