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Agenda
ConclusionQuantitative QualitativeAgenda Strategy
1. Quantitative Analysis: Strategy for Maximizing Revenue2. Qualitative
• Campaign Message• Search• Newsletter• Banner• Social Media
ConclusionQuantitative QualitativeAgenda
Our Strategy
Agenda ConclusionQuantitative QualitativeAgenda
Calculate Revenue potential of each Channel
Allocate resources to channels with highest revenues
Prioritize constituents with highest revenue when resources become scarce
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2
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Search Social MediaBannersNewsletter
Agenda ConclusionQuantitative QualitativeAgenda
Create sense of urgency
Chance to get a good
deal
Opportunity to fly World
5 star airline
An offer that clicks
Our message will make people click
Strategy ConclusionQuantitative QualitativeAgenda
Agenda ConclusionQuantitative QualitativeAgenda
Social Media
Newsletter Search Banner
A multi channel strategy
Strategy ConclusionQuantitative QualitativeAgenda
ConclusionQuantitative QualitativeAgenda
Search
Urgency
Clear call-to-action
Benefit
Strategy ConclusionQuantitative QualitativeAgenda
Agenda ConclusionQuantitative QualitativeAgenda
Call to action
NewsletterUrgency
Benefit
Strategy ConclusionQuantitative QualitativeAgenda
Agenda ConclusionQuantitative QualitativeAgenda
Banners
Urgency
Call-to-action
Benefit
Strategy ConclusionQuantitative QualitativeAgenda
ConclusionQuantitative QualitativeAgenda
Social Media
#FlyQatarAirways
Strategy ConclusionQuantitative QualitativeAgenda
Social Media
ConclusionQuantitative QualitativeAgenda Strategy ConclusionQuantitative QualitativeAgenda
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