Putting Almost No-cost Web-based Tools to Work for Small Business

Rich Brooksflyte new mediahttp://www.flyte.bizhttp://www.flyteblog.comhttp://twitter.com/therichbrooks

FLYTE SCHOOL

Putting Almost No-cost Web-based Tools to Work for Small Business

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HOLISTIC WEB MARKETING

• Attraction

• Retention

• Conversion

• Measurement

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ONE-ON-ONE COMMUNICATIONS

• VoIP

• Skype

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ONE-TO-MANY COMMUNICATIONS

• Teleclasses

• Webinars

• Social Media

• Blog/Podcasts

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LISTENING TOOLS

• Twitter Search

• Google Alerts

• RSS

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ONLINE APPLICATIONS

• Office alternatives

• Project Management

• CRM

• Photoshop alternatives

• Wikis

VOIP

• Voice over Internet Protocol

• Inexpensive

• Local vendors

• Bells & whistles

SKYPE

• Free Internet calls

• Dirt cheap mobile or land line calls

• Video, chat, voicemail, file transfers

• http://www.skype.com AlaskaConnect to Web siteRetail applications

SKYPE

skype call?

KEYWORD ANALYSIS

• Paid Keyword Analysis Tools:

• KeywordDiscovery.com

• WordTracker.com

KEYWORD ANALYSIS

• Free Keyword Analysis Tools:

• Google AdWords Keyword Tool • (https://adwords.google.com/select/KeywordToolExternal)

• SEOBook Keyword Tool• (http://tools.seobook.com/keyword-tools/seobook/)

TELECLASSES & WEBINARS

• Determine the purpose

• Choose your tools

• Market it

FREE TELECLASS SITES

• Freeconferencecall.com

• Freeconference.com

TELECLASS TIPS

• Mute callers

• Mute chimes

• Record the call

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INEXPENSIVE WEBINARS

• Yugma.com

• Glance.net

• Webex.com

• GotoWebinar.com

WEBINAR TIPS

• Increase slide count

• Mix w/live action

• Slideshare.net

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TO CHARGE OR NOT TO CHARGE

• Higher perceived value

• Less absenteeism

• Fewer tire kickers

• Nice to get paid

E-COMMERCE OPTIONS

• PayPal & e-Junkie

• Eventbrite

MARKETING WEBINARS

• Web site

MARKETING WEBINARS

• Email marketing

MARKETING WEBINARS

• Blog

MARKETING WEBINARS

• Social media

SOCIAL MEDIA SERVICES

WHERE DO YOU START?

• Your Blog

• Most established tool

• Hub of social media universe

• SEO

• Home for Intellectual Property

THREE FACES OF BLOGS

THREE FACES OF BLOGS

THREE FACES OF BLOGS

SOCIAL MEDIA “BIG THREE”

• Twitter

• Facebook

• LinkedIn

THE IMPORTANCE OF VIDEO

TIME MANAGEMENT

• Ping.fm (status updates)

• TubeMogul (video uploads)

• TweetDeck (Twitter & FB app)

• FriendFeed (for monitoring)

HOW TO BUILD AN AUDIENCE

• Complete your profile

• Upload your contacts

• Build organically

• Provide value

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SEARCH.TWITTER.COM

GOOGLE ALERTS

OFFICE ALTERNATIVES

PROJECT MANAGEMENT

PROJECT MANAGEMENT

PROJECT MANAGEMENT

PROJECT MANAGEMENT

PROJECT MANAGEMENT

CUSTOMER RELATIONSHIP MGT

CUSTOMER RELATIONSHIP MGT

CUSTOMER RELATIONSHIP MGT

CUSTOMER RELATIONSHIP MGT

GOOGLE ANALYTICS

GOOGLE ANALYTICS

GOOGLE ANALYTICS

GOOGLE ANALYTICS

GOOGLE ANALYTICS

PHOTOSHOP ALTERNATIVES

• Picasa.com

• Pixlr.com

• Photoshop.com

WIKIS

• Mediawiki.org

• Wetpaint.com

THANK YOU

Rich Brooksflyte new media136 Commercial St., Ste 201Portland, ME 04101

http://www.flyte.bizhttp://www.flyteblog.comhttp://twitter.com/therichbrooks