Pulsar - 2014 Company Profile

activation agency

The radiations of a Pulsar, which is a rapidly rotating neutron star, come in a series of regular pulses.

The mind and the body are entwined, and when yousense an intense feeling of excitement your pulse raterapidly increases.

This is the same feeling we leave behind on everythingwe touch...This is the reason behind our name.

Activation is the unified integration of innovative ideas in a creative system that activates consumers.

Our Brand Story

activation agencyactivation agency

Our Brand Story

Active Brands Creative Solutions Passionate Team

Engaged Audience Exciting Stories Positive Experience

We are an Activation agency that provides brands and corporations with quality experienced marketing solutions that capture the hearts and minds of people. We are the pulse that empower brands and make them alive and active. We are an agency fueled by a passionate team who is focused on finding the most creative solutions for our partners by engaging their audience and creating everlasting positive experiences.

Our Vision-Mission

Our Vision To provide innovative, diversified and full

We thrive to provide the best quality services and to be the most passionate activation agency across the region.

integrated marketing solutions with strongleadership to our partners so they can reach their sales and marketing objectives.

Our Mission

activation agency

Our Brand Character

Active I Creative Passionate Engaging Positive StorytellerI I I I

Our new brand is an active brand with creative solutions and a passionate team that focuses on engaging ourpartners’ audience and delivering exciting stories and positive experiences during the full interaction period.

Our Methodology

thinkBig ideas are at the heart of every successful brand. We thrive on coming up with ideas that we can bring to life and that

can be significant, adaptable and lucrative for your brand.

think createBig ideas are at the heart of every successful brand. We thrive on coming up with ideas that we can bring to life and that

can be significant, adaptable and lucrative for your brand.

The ambition of your brand to grow, combined with our insight, expertise and planning will deliver engaging activity that captures your hearts

a n d minds. We begin by where you

identifyingr brand stands

and defining whom your target audience is and formerly we design customized solutions, create a vivid step-by-step plan and find out vital assets that have significant effects on your brand.

think create activateBig ideas are at the heart of every successful brand. We thrive on coming up with ideas that we can bring to life and that

can be significant, adaptable and lucrative for your brand.

The ambition of your brand to grow, combined with our insight, expertise and planning will deliver engaging activity that captures your hearts

a n d minds. We begin by where you

identifyingr brand stands

and defining whom your target audience is and formerly we design customized solutions, create a vivid step-by-step plan and find out vital assets that have significant effects on your brand.

Executing a successful activation is measured by your

We deliver substantial value to your brand

by enhancing your phys ical and digital

presence and creating a long-term emotional connection between

experience.

us.

pulsating people

pulsating emotions

pulsating vision

pulsating energy

pulsating experience

pulsating activities

pulsating brands

Our Services

Strategic Services

Shopper Strategic insightsField intelligence

PHM (Promoters / Hostesses / Models)

Duty freeIn-mallIn-StoreEvents

Activation Services

In-Store PromotionsIn-Mall Promotions

RoadshowConferences

Product LaunchesEvents

Flash MobsStands & Sampling Kiosks

Designs & ProductionPOS

Digital Applications

3D Mappingdia Boo iMe k ng

Our Partners

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EventsAn effective way to engage and familiarize consumers with your brand

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Mazda 3 SmartLabOfficial Car Launch of Mazda 3 at Total Arts Courtyard In Al Quoz, Dubai.“to emphasise on the high tech features of the 2015 Mazda 3 we had transformed the event to a “Lab” where invitees have experienced and enjoyed all the hi tech engagement activities. Starting with the wrist band that was an RFID wrist band and through which their activities during the event were posted on their FB page as well as Mazdas We also had a Digital Graffiti wall, the Motion car simulators , DJ Competitions and many more

CAR LAUNCH

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activation agency

“The contents of this presentation are the exclusive property of Pulsar FZ-LLC.Information including graphic design, images, documents, texts, photographs and all other designs/items contained here are

therefore protected.Consequently, any reproduction or use of these designs without our written permission is prohibited.”

DOC_038-2012_V1.00 25.02.2014

activation agency

“The contents of this presentation are the exclusive property of Pulsar FZ-LLC.Information including graphic design, images, documents, texts, photographs and all other designs/items contained here are

therefore protected.Consequently, any reproduction or use of these designs without our written permission is prohibited.”

DOC_038-2012_V1.00 25.02.2014

activation agency

“The contents of this presentation are the exclusive property of Pulsar FZ-LLC.Information including graphic design, images, documents, texts, photographs and all other designs/items contained here are

therefore protected.Consequently, any reproduction or use of these designs without our written permission is prohibited.”

DOC_038-2012_V1.00 25.02.2014

CAR LAUNCH

PROPOSED DESIGNS

THE ACTUAL THINGS

activation agencyAFTER PARTY

Rotana Studio - Wadjda EventFrom hostesses to AV, our team organized and managed an elegant after party for Rotana Studios in honour Saudi Arabia’s first female filmmaker, Haifaa Al-Mansoor, for her first feature film ‘Wadjda’. The party rocked the Fort Island and quickly turned into one of the most popular events of the night – running late into the night past any other after party of the season.

activation agency

FreezWe promoted Freez through product sampling and promotion at a 2013 New Year’s Eve party, handling the stand, uniforms and sizzling promoters.

NEW YEAR PARTY

activation agencyFASHION SHOW

Namshi We created buzz around Namshi’s 2013 Spring/Summer collection by planning and managing the fashion show for a special preview at the Meydan Beach Club.

View event video: http://vimeo.com/62537852

activation agency

Click on the link to watch the video: http://vimeo.com/84217561

SHOWROOM INAUGURATION

House of Mazda From conceptualization to execution, we managed every detail of this Japanese themed event for Galadari Automobiles’ inauguration of their new House of Mazda showroom. The event took place in a 70sqm Zen Garden specially builtby our team, and featured a host of live entertainment including live artists, samurai fighting, taiko drummers, and ninjas dropping down from the ceiling.In addition, themed décor and hostesses dressed in kimonos truly brought the Japanese theme to life.

activation agencyOUTDOOR EVENT

Earth Hour Our team worked on the conceptualization, event coordination, management and training for the Earth Hour event in Downtown Dubai, also providing a host of acts to keep people entertained.

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Nike Our team successfully handled the exhibition stand, designs, promoters, event organization and store launch and promotion for Nike in Mall of theEmirates, attracting and engaging hundreds of people.

STORE LAUNCH

activation agencyPRESS CONFERENCE

Masafi & Dubai CaresWe took care of everything from venue to branding for Masafi and Dubai Cares press conference to announce their joint ‘Thank You’ initiative, followed by a highly successful activation in Dubai Mall which helped raise significant funds for children with cancer.

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Nokia As part of Nokia’s University App Challenge, our team seamlessly planned and managed training sessions for university students from across the UAE for one month, followed by an award ceremony at the Armani Hotel.

View event video: https://vimeo.com/84218220

TRAINING AND AWARD CEREMONY

activation agencyNATIONAL DAY PARADE

Masafi Our expert team successfully planned and managed National Day Parade in Downtown Dubai for Masafi in 2012, comprising over 13,000 participants and resulting in much talked about events.

activation agencyNATIONAL DAY PARADE

MagrabiOne of the most successful parades, our team planned, managed and executed the National Day Parade for Magrabi that took place in Downtown Dubai in 2013. Thousands of participants attended.

ActivationsA modern interpretation of the act of production that encompass a

creative flare and direct customer experience.

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Alpella Euro TripWe set up and managed promotion stands at malls, universities and on JBR across 8 locations in Dubai, as well as 13 locations in Beirut for Alpella’s Euro Trip campaign, resulting in highly engaged consumers across borders.

ROADSHOW

activation agencyROADSHOW

Danone DanetteWe designed Danone Danette’s promotion stand, organized promotionsand managed promoters for their highly successful roadshow that included sampling in shopping malls and parks.

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PringlesWe managed a competition for up and coming DJs for Pringles and created custom CDs with their songs that were then distributed by our promoters. In addition, we built a special music dock at the top of the Pringles box that allowed people to play music directly from their phones and MP3 players, resulting in a highly engaging event.

ROADSHOW

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Masafi Flavoured WaterWe organized and managed a beach-themed activation on JBR including games, a live DJ, promoters and mascots, resulting in an effective and engaging promotion of Masafi’s range of flavoured water to mothers and children.

ACTIVATION

PromotionsThe creativity of designing and developing a themed activity

based on a certain occasion.

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Nutella Mobile Café GCC TourTo celebrate Nutellas’s 50th anniversary, we have designed and produced the Nutella stand featuring the Nutella Mobile Café to catch consumers attention and to stand out from its competitors. To encourage people to share the Love back we have designed and developed a customised app as well as a huggable Nutella Mascot. The roadshow took place in UAE, Kuwait and KSA soon

ROADSHOW

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CREATE IDEAS WITH POTENTIAL

MAKE IDEAS LIVE IN WORLD

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Nutella Mobile CafeOur team created an ipad app for Nutella activation, designed in a lovely & simple way that everybody will enjoy to share their photos and be a part of Nutella story.

IPAD APPLICATION

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Wyeth NutritionFrom concept to execution, we handled Wyeth Nutrition’s month-long Illuma 3 promotion in Dubai and Kuwait, resulting in significant data collection that was followed by the organizing of lectures at Address Hotel Dubai and Salma Al Smaah Marina Hotel Kuwait for the winning mums.

INMALL ACTIVATION

activation agencyINSTORE & INMALL PROMOTION

Ülker BiskremWe designed and produced Ülker’s Biskrem stand in Lebanon featuring multiple product display shelves and the grand prize, a Mini Cooper car, to catch consumers’ attention and stand out from its competitors.

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Better This, General Mills & RobinsonsWe handled stands, uniform design and promoter training for Robinsons, as well as many of General Mills’ brands including Nature Valley, Green Giant, Betty Crocker, and Häagen-Dazs, helping our clients stand out in busy supermarkets.

INSTORE PROMOTION

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Ülker Halley ActivationOur team brought Ülker’s brand Halley to life in Lebanon with an engaging activation and assertive promoters, taking care of concept, design and execution, including a fun ‘spin the wheel’ activity to give away prizes.

INSTORE PROMOTION

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Tic TacWe set up and managed promotion stands at universities in Kuwait and Dubai, resulting in highly engaged consumers across borders. Before the university promotion started, there were around 100,000 FB likes for TicTac’s Fan Page.The numbers dramatically increased to 253,000 likes by the last day of the activation, gathering an additional 153,000 likes!No. of FB Tictac Pack Design Uploads as of Feb. 21st was 13,000 entries

UNIVERSITY PROMOTION

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Davidoff Duty FreeOur team organized and managed Davidoff’s highly successful month-long promotion in Dubai Duty Free, that helped increase sales by 300% compared to the prior month’s report.

DUTY FREE PROMOTION

StandsA variety of services may be combined to build customized solutions

and help communicate with the target audience seamlessly.

activation agencySTAND DESIGN AND PRODUCTION

Masafi Nature ValleyFor 3 years in a row, we transformed Masafi’s Gulf Food stand into an inviting nature valley, complete with seating, screens, palm trees, and multiple touch points to help them stand out and attract more people – winning them the awards for ‘Best Trade Stand’ and ‘Best Environmental Sustainability’ at the event.

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Nestlé Dolce GustoWe handled the design and production for Nestlé’s Dolce Gusto 4m tall stand, catching consumers’ attention with a giant version of their product. The design was so successful that Nestlé decided to extend the rental period for the display.

STAND DESIGN AND PRODUCTION

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MICCOur team handled the stage design, production and AV for a special performance by Ramy Ayach at MICC the shopping mall that was well received by hundreds of people.

STAGE PRODUCTION

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MazdaA sleek stand design that showcases Mazda’s cars on multiple levels, we designed the stand to look striking from every angle, with two main zones, spotlights and digital screens.

STAND DESIGNSTAND DESIGN

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DewaWe designed an interactive exhibition stand featuring projector mapping and some interactive flooring and walls bringing Dewa’s vision for the future to life.

STAND DESIGN

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STAND DESIGN

Nat Geo peopleWe designed 2 unique and attractive promotional stand options for the client. Purpose of which is to entice the public to subscribe to OSN in order to have access to the new shows of the Nat Geo People Channel, increase OSN subscription and awareness on the new Nat Geo People Channel that targets all viewers esp the ones who are inter-ested into real life stories..

activation agencySTAND DESIGN

TadweerOur team designed Tandweer’s exhibition stand featuring multiple sections and pipe features to bring the brand to life.

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NakheelWe designed a sleek exhibition stand featuring two major areas and different flooring details, bringing Nakheel’s vision for the future to life.

STAND DESIGN

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NakheelWe designed a sleek exhibition stand featuring two major areas and different flooring details, bringing Nakheel’s vision for the future to life.

STAND DESIGN

activation agencySTAND DESIGN

ÜlkerSimple yet eye-catching promotion stand designs developed by our team.

activation agencyPILLAR AND FRAME DESIGN

Ülker Unique and Customised POS designed and developed by our creative team.

activation agencySAMPLING STAND DESIGN

Ülker, Better this & RockstarSimple yet eye-catching promotion sampling stand designs developed by our team.

FreshMAXX

activation agency

FreshMAXXA new innovative advertising concept, offers individual channels to reach directly every target group.

BRANDING

FreshMAXX

ModelsWe manage it all!

From models to Make up artist, to hair stylist, to wardrobedesigners, to photographers and videographers.

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MODELS

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HOSTESSES

Our Location Map

LEBANON

SAUDI ARABIA UAE

IRAQ

QATARBAHRAIN

KUWAIT

LEBANON - SAUDI ARABIA - UAE - QATAR - BAHRAIN - KUWAIT - IRAQ

p.o.box 50 26 92 Dubai, UAEtel 00971 4 433 2342fax 00971 4 453 8189

pulsar Me.com

toact ivate pulsate