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Unleashing brand power through Social Media Channel with Public Relations 2.0 by Anantya V. B at PR Strategy Seminar.
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PR talk in social media 2.0
By Anantya V. B
Co-Founder of Think.Web
it’s the world as you know it
Is It??
Ask Away
with your post it
or tweet away via @kenapaharuspr atau
@anantya dengan hastag;
#3p1
#3p2
#3p3
#3p4
Thanks To
Welcome...Social Media 101 #3p1
by definition
wikipedia Social media are media for social interaction, using highly
accessible and scalable publishing techniques. They support the
democratization of knowledge and information and transform
people from content consumers to content producers.
Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that
build on the ideological and technological foundations of Web 2.0,
and that allow the creation and exchange of user-
generated content".
you know this right?
New Kind of Zoo
blogs
A blog (term "web log") is a type of website or part of a
website. Blogs are usually maintained by an individual with regular
entries of commentary, descriptions of events, or other material such as graphics
or video.
Blogger, LiveJournal, Open Diary, TypePad,
WordPress, Vox, ExpressionEngine, Xanga
social networking
Social networking are those which contain category places
(such as former school-year or classmates), means to connect with
friends (usually with self-description pages) and a recommendation
system linked to trust.
Facebook, MySpace, Cyworld, Friendster,
mixi,LinkedIn
micro blogging
Microblogging its content is typically much smaller, in
both actual size and aggregate file size.
Jaiku, Plurk, Twitter, Yammer, Qaiku,
kronologer
collaboration
WIKIS; Wikimedia, Wikia, PBworks, Wetpaint
Social bookmarking; Delicious,
StumbleUpon, Google Reader, CiteULike
Social news; Digg, Mixx, Reddit, NowPublic
sharing
VIDEO; YouTube, Viddler, Vimeo, sevenload
PHOTO; Flickr, Photobucket, Picasa,
SmugMug, Zooomr
PRESENTATION; scribd, slideshare
get to know em
listening and hand out the message
Nge - Hits
Why Facebook dan Twitter a big hit now?
Tipping Point
Law of the few
Stickiness factor
Right Context
Wild Card
Facebook 101
nearing 500 million monthly
active users
over 1 million websites have
integrated Facebook
functionality
If Facebook were a country, it
would be the SECOND
LARGEST country in the world
6% of the World is on Facebook!
Indonesia has the largest
number of Facebook and
Twitter users in Asia
statistics
Indonesia grew the most, adding 1,190,600 new monthly
active users to a total of 25.9 million.
statistics
What You Can Do?
Fans Page
Groups
Application
Social Ads
Celebrate the social platform!!!
Custom Tab
Applications
social platform
social platform
Twitter 101
In July 2009, Indonesia
did not even make the top
17.
December 2009 Indonesia
6th most Twitter users in
world
Jakarta is the highest
ranked city in Asia. With
0.58% of Twitter users
and 0.8% of Twitter
activity.
Statistic
Statistic
Blog Stat* *Technorati SOTB 2009
Two-thirds are male
60% are 18-44
The majority are more affluent
and educated than the general
population
75% have college degrees
40% have graduate degrees
More than half are married
More than half are parents
Type of Blogger
Online Diary
Topical
Advocacy
Link Blog
Topical
Advocacy
link blog
Let’s Start To Talk #3p2
The New
Communication
1. PR Medium Readers
ideas is crafted and build
2. PR /Medium
readers determined their own ideas
message message
Readers
Readers message
message
message
Emotional Bonding
comments
likes
peer pressure
direct
i share to...
How To Talk
know the target
mass
few
know the situation
negative
neutral
positive
24/7 media monitoring
24/7 media monitoring
24/7 media monitoring
24/7 media monitoring
Selected Few
Select the medium
Find top person in Social Media
Have a conversation and compose the
message
Voice VS Noise
Your Effective PR #3p3
new mantra
selamat datang ke domain publik
biarkan mereka berpartisipasi
komunikasi langsung
tips 01: monitoring
know the ground/sentiment
build a strong knowledge before tackling
tips 01: monitoring
know the ground/sentiment build a strong knowledge before tackling
tips 02: message & receiver
build message as per insight and goal
compose based on medium
and who’s the receiver
tips 03: security net
build up an official place to spread info
tips 04: marketing and PR
tips 05: crisis management
spot - take action - change perspectives always on & fast - be responsive NOT reactive
tips 06: get personal
Compliment your supporter
Activity with personal touch
Direct reply on problems
sneak peek 01
sneak peek 01
sneak peek 01
sneak peek 01
sneak peek 01
sneak peek 01
sneak peek 01
Measurement #3p4
Golden Rules
Quantity
statistik
metrics
analisa (analyst)
• tools: statistic tools free, statistic tools from medium, analyst
Quality
sentimen (positive, negative)
star follower
awareness / feedback
• tools: independen research/monitoring/analyst
24/7 Monitoring
gratis
berlangganan
compile reliable tools
compile tools
compile reliable tools
or made your own reliable tools
Blog
find the right measurement; again free or paid
Blog
find the right measurement; again free or paid
Remember
know your medium
who to talk
develop strategy
analyze it
thank you
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