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Sometimes doing a good job isn't good enough. With the meetings and event industry under attack, it's more important than ever for meeting professionals to know how their work achieves organizational goals and contributes to the bottom line. Plan Your Meetings' Kristi Casey Sanders will show you how to look at each event and meeting you plan so that you can prove what the business impact and ROI of your work is. Plus, you'll learn communication strategies to help you raise your profile within the workplace and the industry.
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Prove Your Worth As A Meeting Planner
Presented by Kristi Casey Sanders
Editorial Director/Chief Storyteller
Plan Your Meetingskristi@planyourmeetings.com
Why don’t you get the respect you
deserve?You make it look too easy
The Wizard of Oz
It’s “glamorous”
Anyone can do it
The War on Meetings
Events have highest ROI of any marketing channel (EventView 2009)
82 % of business executives at companies with $50 million+ annual sales say business travel is important to achieving business results (US Travel Association)
81 % believe more client contact is essential in a slow economy (US Travel Association)
72% believe that increasing business travel while others cut back creates an opportunity to build marketshare and new customer relationships (US Travel Association)
Stats & facts:
http://www.meetingsmeanbusiness.com
http://www.meetingindustryincrisis.orghttp://www.keepamericameeting.orghttp://www.planyourmeetings.com
http://www.ustravel.org
Knowledge is powerful:
Use the F.O.R.C.E.Image ©Zeetz Jones, http://www.flickr.com/photos/zeetzjones/562496275/
F.O.R.C.E.
Find out goals
Organize a game plan
Research results
Calculate business impact & ROI
benefits-cost/cost x 100 = ROI%
benefits/cost = benefit to cost ratio
Evaluate and communicate results
Love your metrics:Historical data
$$$ saved
Business impact
ROI
Objectives achieved
Beware of the D.A.R.K. side
Image © Waihey http://www.flickr.com/photos/8147452@N05/
Don’t share information
Avoid promoting themselves
Run from responsibility
Kill enthusiasm
People on the D.A.R.K. side:
Keep things L.I.G.H.T.
Image © Waihey http://www.flickr.com/photos/8147452@N05/
Keep it L.I.G.H.T.
Let people know about your sucesses
Improve your skill set
Get out there and be an expert
Have courage
Toot your own horn
Toot your own horn!
“At 18, you care what everyone thinks. At 40,
you don’t care what they think. At 60, you realize they were never
thinking of you.”— Anonymous
Now go out there and prove your worth!
It was a pleasure teaching you today.
I can customize this presentation for any industry. If you would like
me to speak to your group, contact:
Kristi Casey SandersEditorial Director/Chief Storyteller
Plan Your Meetingskristi@planyourmeetings.com
404-843-9800
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