Promotional Products/Year End Gifts

Promotional ProductsPromotional ProductsThe Advertising MediumThe Advertising Medium

That Remains To Be SeenThat Remains To Be Seen

William J. Alonge, MASWilliam J. Alonge, MAS

Winner - 2 Golden Pyramid AwardsWinner - 2 Golden Pyramid Awards Winner - 1 Award of Merit Winner - 1 Award of Merit

37 Years – High School Hockey Coach

33 Years – Hicksville HS Varsity

4 Years – Cold Spring HarborMS & JV

NY RangersHockey Development Team

USAHockeyPlayer Development Evaluator

USAHockeyCoaching Education Speaker

3 Dimensional Advertising3 Dimensional Advertising

GoodwillGoodwill TargetedTargeted RetentionRetention

Trade Show PromotionIncrease TrafficFund RaisingEnhancing An ImageMotivating a Sales Force Open Doors /Secure Appointments Introduce New Products & Services Generate Sales Leads & Response Recognition of Performance

How big Is the How big Is the Promotional Products Promotional Products

Industry?Industry?

As of 2007,As of 2007, more than $19.4 more than $19.4 billion annuallybillion annually

Top Product CategoriesTop Product Categories

1.1. WearablesWearables

2.2. Writing InstrumentsWriting Instruments

3.3. CalendarsCalendars

4.4. Desk Accessories Desk Accessories

5.5. BagsBags

6.6. DrinkwareDrinkware

7.7. RecognitionRecognition

8.8. Sporting GoodsSporting Goods

9.9. HousewaresHousewares

10.10. Stickers and Decals Stickers and Decals

Enhancing an ImageEnhancing an Image

Employee RecognitionFund Raising

MERCY COLLEGE

Create AwarenessCreate AwarenessReinforce Existing ProductsReinforce Existing Products

Your Community PhoneBookYour Community PhoneBook C of C Golf Outings C of C Golf Outings

Motivate DealersMotivate DealersCreate Awareness of New ProductCreate Awareness of New Product

Snapple BeveragesSnapple Beverages

Custom ShapeCustom Shape Clips in Tin Clips in Tin Pen & Pencil CaddysPen & Pencil Caddys

Year End Gifts for AdvertisersYear End Gifts for Advertisers

Custom ShapeCustom Shape Clip Memo Clip Memo

HolderHolder

Customer AppreciationRetail Awareness

Counselor Magazine Reports:Business Gift Buyers Rank Food Gifts as the #1 Holiday Gift

Buyers of Maple Ridge Farms Food Gift Programs

Numbers in ( ) represent 2008 figures.

Construction - 1336•Building Supply - 442

•General Contractors – 371•Trade Contractors – 329

•Construction Services - 194

Financial – 982•Financial Advisors - 516•Taxes & Acctg. Firms - 59•Credit Unions - 39•Misc Financial Svcs - 368

Business Services - 951•IT - 196•Marketing - 171•Facility Management - 114•Consulting - 112•Staffing - 91•Telecommunications - 60•Commercial Printers - 46•Other Business Services - 161

Commercial Real Estate & Property Management -404

Law Firms -367

Food & Foodservice -122

Hotels & Casinos - 108

Pharmaceutical - 101

Agriculture - 91

Other Businesses - 757

Banking - 679•Community Banks - 346•Regional Banks - 200•Money Center & Investment Banks - 133

Insurance - 762•Independent Agencies - 472•Insurance Companies - 182

•Brokers - 108