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Learn tricks for spotting the hottest trends in pop culture, fashion, technology, art and more and learn how being on the cutting edge of trends can translate into more money for your affiliate sites.Experience level: IntermediateTarget audience: Affiliates/PublishersNiche/vertical: Social MediaLisa Picarille, Consultant, lisapicarille.com (Twitter @LisaP) (Moderator)Scott Jangro, President, MechMedia (Twitter @jangro)Stephanie Lichtenstein, President & Founder, Micro Media Marketing (Twitter @MicroSteph)Lisa Riolo, Co-Founder, Impact Radius (Twitter @lisariolo)
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Affiliate Summit West 2011
ModeratorLisa Riolo, co-founder Impact Radius
PanelistsScott Jangro, president and co-founder
MechMedia
Stephanie Lichtenstein, president Micro Media Marketing
Lisa Picarille, president LisaPicarille.com, co-founder MyContentPro.com
Today’s Agenda
Types of Trends Spotting Trends Monetizing Trends
Types of Trends
Seasonal – Christmas, Halloween, back to school, summer, winter, Super Bowl, baseball playoffs, etc.
Types of Trends
Historical Dates – Anniversaries of celebrity deaths, releases of movies (25th anniversary of Star Wars), significant cultural events
Types of trends
Pop Culture – movies, music, fashion, etc.
Types of Trends
In the News – based on an event that takes place or people that make headlines
Types of Trends
Celebrity, Personalities, People in the news – people the main stream public are talking about.
Fads – Zhu Zhu Pets, Silly Bandz
Types of trends
General – Design (vintage, retro), art, symbols (owls, Russian dolls)
Spotting Trends
Observing - TV, movies, music, magazines, language in ads, people on the street, etc.
Personal Experience – what’s happening with your kids, friends, family
Using Search – actively seeking hot topics, trending topics and keywords
Social Media, Crowd sourcing – what people are talking about on social media sites, asking questions about topics
Monetizing Trends
Content – Microsites vs. niche sites, specific pages, blogs, etc.
Offers - where to find offers that are related to trends
Using Search – how to get ranked for trends
What might be hot in 2011and worth pursuing
Donka Doo Ball 10th anniversary of 9/11 Food trends (Umami, pies are the new
cupcakes, popsicles) Brazil Everything mobile Movie sequels (Transformers, Diary of a Wimpy
Kid 2, Scream 4, The Hangover 2, etc.)
Contact Info
Scott Jangroscott@jangro.com@jangro
Stephanie LichtensteinStephanie.lichtenstein@gmail.com@microsteph
Lisa PicarilleLisa.picarille@gmail.com@lisap
Lisa Riololisa@impactradius.com@lisariolo
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