Professional digital strategy

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Personal Digital Media Strategy

Bala IyerMay 2011

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Mega-trends

• Online reputation is a key piece of the big picture

• A summary of one’s past actions defined within the context of a specific community– Facilitates market transactions– Builds social capital– Sustains communities– Creates new business opportunities

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Who am I?

• LinkedIn• Twitter• Blogspot• Slideshare• YouTube• Quora• Facebook

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New currency

• Number of followers• Likes. Diggs• Reach of social network• Subscribers • @RT• Authority in communities

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Goals

• Build my reputation• Document my accomplishments• Join the conversation• Build Social capital• Reciprocity• Peripheral vision

Manage Emerging digital identity

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Activities

• LinkedIn profile• Activity streams using Twitter• POV using blogs• Expertise from communities• Build a following

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Measures

• Touchgraph• InMaps• Grader• Klout

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Examples

• http://www.hiremehubspot.com/• Amazon communities

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What should we do?

• Develop competencie– Communications, ODP, CCD, ..

• Share best practices• Invite thought leaders• Start the conversation