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Productivity Tools for StartupsBy Audrey Melnik
Founded 2 Startups (1 B2B, 1 B2C)
Have lived in Silicon Valley for past 4 years
20 Years in Consulting, Technology and Startups
Lived in Melbourne, New York, Tel Aviv and San Francisco
Went through 500 Startups
Audrey Melnik
Fostering Relationships with Startups, Investors, Corporates, Governments and other participants in Startup Ecosystems.
Providing:
• Investor tours and other tours to Silicon Valley
• Go to Market Strategy and other services to Startups looking to enter US Market
• Innovation Consulting and Training
• Productivity Consulting
Funnel Ventures
What is a Productivity Tool?
A tool that helps a non-technical user perform a function or set up an automated sequence of events to handle a business problem
Overview
• What do we need to achieve and how can we do this in an efficient manner?
• So many tools, so little time!
• Don’t distract the developer!
• More information is at our fingertips
• How do we assimilate this information to enhance the user experience and achieve our goals?
• SaaS biased
Remember this?
The Customer Funnel
• Content Marketing
• PR
• Lists (eg. ProductHunt)
• Online Advertising
• SEO
• Lead Generation
• Email Outreach Campaigns
• Landing Pages
• Email Capture
Goal: Get User to Discover your product
• Nurturing Emails
• Email Marketing Campaigns
• Conversion Optimization
• Email List Management
• Retargeting
• Social Media
Goal: Get User to Sign up for Trial or Purchase
• Behavioral Emails
• In App Messages
• Online Chat
• Onboarding
• User Behavior Analytics
• Payment Subscription Management
• Screen Recording
• App Notifications
Goal: Get user to Convert to a Paying Customer
• Knowledge Management
• Contextual Help
• Support Ticketing
• NPS Survey
• Pipefy
• Online Chat
• Screen Recording
Goal: Educate User and Respond to Questions & Issues
• Payment
• Dunning
• Invoice Generation
• Mid Trial Purchase
• Plans & Packages
• Discount Codes
and
• Offer Upgrades/Additional Products to Happy Customers
• Discounts for Upgrades (esp. To Annual Plans)
• Upgrade (and Downgrade) Calculations
Goal: Support Subscription & Payment Goal: Encourage Greater Spend
• Advanced Dunning Emails
• Detecting Inactivity
• Understanding your Ideal Customer
• Screen Recording
• User Behaviour Analytics
and
• Incentives to Refer to Friends
• Affiliate Programs
• NPS Survey
Goal: Retain Customers Goal: Get new Customers from Current Customers and Partners
Growth in Productivity Tools
• Startups are solving their own problems with new tools
• Removing the developer as the bottleneck
• Solving very targeted problems
• Need integration into broader processes
• Need to track with Metrics Tools
Keys to Smart Automation
Customer Behaviour● How they interact● When they interact● How often they
interact● When they stop
interacting
Trigger sequences of actions based on a set of attributes and behaviours
Customer Attributes● Plan● Signed Up Date● Demographics
Integration Tools
• Segment
• Zapier
• The Center by Leadpages (private beta)
• IFTTT
• Relay for Slack
Layers of Execution
Tools
Funnel Stage
Playbook
Playbooks
1. Automating your NPS SurveyBlog Post: http://funnelventures.com/2016/02/how-to-automate-your-nps-survey/
2. Discount during TrialBlog Post: http://funnelventures.com/2016/06/trial-discount/
Playbook: Automating your NPS Survey
Wootric
Zapier
Slack
Drip
Pipefy
Full playbook defined here: http://funnelventures.com/2016/02/how-to-automate-your-nps-survey/
Playbook: Discount during Trial
When coupon is applied
Productivity Tools for Startups
Questions?
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